Cardella appointed CEO of PRC. (Happenings).USA Interactive has announced that Thomas L. Cardella has been appointed chairman and chief executive officer of Precision Response Corporation (PRC). Based in Ft. Lauderdale, Florida, PRC is a player in the development and delivery of flexible, intelligent consumer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ). Cardella reports to John Pleasants, president, Information & Services, USA Interactive. Previously, Cardella was president of Access Direct, a subsidiary of PRC, which he formed in October 1995, and its sister company, Hancock Information Group. Prior to forming Access Direct, Cardella held various positions at APAC APAC Australian Partnership for Advanced Computing APAC Agricultural Policy Analysis Center APAC Asia and Pacific APAC Asian Pacific American Coalition APAC Adapted Physical Activity Council (American Alliance for Health) in Cedar Rapids Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , Iowa. Through a series of promotions there, he has served as supervisor, project manager, account manager, director of client services, director of operations and director of business development. Currently based in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. , Cardella is relocating to PRC's headquarters in Ft. Lauderdale. www.prcnet.com |
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