CardVerify, Inc., enables merchants to extend their Internet reach beyond the desktop PC to the wireless environment by utilizing CardVerify for WAP - a one-stop shopping interface for wireless web devices.Business & Technology Editors NEW YORK--(BUSINESS WIRE)--March 30, 2000 CardVerify today announced availability of CardVerify for WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. - an enhanced e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. credit card transaction and security service for merchants who want to provide their customers with a simple method of completing a sale on a wireless web device. Users avoid having to enter the credit card details, name and shipping address information on the cell phone's keypad A small keyboard or supplementary keyboard keys; for example, the keys on a calculator or the number/cursor cluster on a computer keyboard. See programmable keypad. - a tedious task. They simply type in only their credit card details when they perform an online purchase, while CardVerify provides full shipping information to the registered merchant. CardVerify facilitates this process by giving users the opportunity users to associate their cards with shipping information consisting of name and address. "We allow consumers to complete wireless web purchases by typing in numbers in numbered parts; as, a book published in numbers. See also: Number - the most natural thing to type in on a cell phone." said Kenneth Gray, Vice President of CardVerify. "You cannot expect anyone to key in name and address or any kind of alpha characters on a small keypad for every single purchase." "It's important to understand the differences between the `old fashioned' Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and the wireless web." added Peter Kostka, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CardVerify. "If you are accessing cardverify.com from your cell phone you are getting information specifically created for wireless users. It's not about moving your homepage to the wireless web, it's about designing content and functionality specifically for wireless users." Security is provided through CardVerify's unique transaction model. Data collected by CardVerify is used only to identify the card, associate shipping information, and capture user preferences like adult content blocking. CardVerify stores only "fingerprints Impressions or reproductions of the distinctive pattern of lines and grooves on the skin of human fingertips. Fingerprints are reproduced by pressing a person's fingertips into ink and then onto a piece of paper. " of sensitive data - such as credit card numbers - on its servers; so even CardVerify does not have access to the actual card numbers. CardVerify, Inc. develops e-commerce security applications in the area of credit cards. |
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