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CardScan Pro for Microsoft CRM Improves Ability to Capture Leads; Product Dramatically Increases CRM Value.


CAMBRIDGE, Mass. -- CardScan, Inc. today introduced CardScan Pro for Microsoft Business Solutions CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , a software package available with a business card scanner that lets users quickly, easily and accurately add lead contact information to a Microsoft CRM system. The product tackles head-on the issue of making clean, complete key contact information available not only for sales people but for all CRM system users whose mission effectiveness depends on it.

Without CardScan Pro, transcribing key account contact information into a CRM system is a tedious and error-prone process. Because it is so difficult and time consuming, most sales professionals simply don't enter all the contact information available - it languishes in a pile of business cards. Even when entered, information is often incomplete and inaccurate, rendering it useless for analysis, communication campaigns and other vital CRM uses that add to system ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). .

CardScan Pro for Microsoft CRM quickly and accurately reads data from a business card and transfers it to the appropriate fields of Microsoft CRM without typing. It creates contacts or leads, creates or assigns Individuals to whom property is, will, or may be transferred by conveyance, will, Descent and Distribution, or statute; assignees.

The term assigns is often found in deeds; for example, "heirs, administrators, and assigns to denote the assignable nature of
 accounts based on input data, sets the lead source and lead topic, and checks for duplicates.

"Microsoft CRM allows you to take each lead through a systematic sales or marketing process, but you can't manage a lead that doesn't get entered," said Brad Wilson, general manager of Microsoft CRM, Microsoft Business Solutions. "Leaks at the very top of the sales funnel are often overlooked by companies that spend a lot of energy managing every other aspect of the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . CardScan Pro for Microsoft CRM can help businesses resolve this important issue."

"The benefits of CardScan go beyond just time savings for people," said Rebecca Wettemann, vice president of research at Nucleus nucleus, in physics
nucleus, in physics, the extremely dense central core of an atom. The Nature of the Nucleus
Composition
 Research, a Wellesley, MA-based global provider of research and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
. "A clean database of customers and prospects can be leveraged for more effective marketing and lead generation campaigns, up selling and cross-selling as well as greater customer satisfaction."

"Complete, accurate and up-to-date contact information for key decision makers is a make-or-break issue for CRM system effectiveness," said Peter J. Weyman, president of CardScan, Inc. "Our contact capture technology has led the industry for over a decade, and we're confident that our simple to use, technically sophisticated product will help users fully leverage the contact management power of their Microsoft solution and increase the overall ROI of their CRM program."

At eight ounces CardScan Pro for Microsoft CRM fits in the palm of your hand and is easy to use even when traveling. CardScan Pro for Microsoft CRM reads and interprets English, French, German, Spanish and nine other languages. It is USB-powered so that a separate power supply is not needed and it is USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 2.0 certified See certification. . CardScan Pro for Microsoft CRM has also passed the Veritest compatibility test ensuring high quality compatibility with Microsoft CRM products.

It is available worldwide through CardScan Pro for Microsoft CRM Businesses Partners and Affiliates as well as directly from CardScan, Inc. A typical pricing scenario for a 25-person firm is $240 ($USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
) per seat.

About CardScan, Inc.

Founded in 1993, CardScan, Inc. is the leading provider of products and services to capture, access, maintain and leverage business contact information. The company has recently expanded its reach into the Customer Relationship Management market place helping companies more effectively integrate contact information into the presales Presales is the activity that qualifies in or out a prospect. Such an engagement with a prospect starts from the first point of interaction until an outcome has been reached.  and post sales activities of an organization and improving its return on investment. CardScan, Inc. is a Microsoft Gold Certified Partner. It is a privately-held company headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation).
Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States.
.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 5, 2005
Words:587
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