Carbonite Challenges Dell's DataSafe Service."File Backup and Migration" Service Allows PC Retailers to Now Deliver new PCs with User's Old Data Pre-loaded in Direct Competition with Dell's Future Service. BOSTON -- Carbonite, Inc., the leading provider of consumer online backup Using the Web to store copies of data for backup. There are numerous providers on the Internet that charge for storage, and fees are typically based on capacity. Online backup services provide offsite backup, which is essential for disaster recovery. See backup types. services, today announced a retail service called "File Backup and Migration" that lets PC retailers compete directly with Dell's recently announced DataSafe service due out later this year. Applicable to any PC brand, the new Carbonite service is available immediately to all Carbonite retail partners and resellers. "File Backup and Migration" uses Carbonite's Online PC Backup service to keep an accurate, up-to-the-minute online backup of a user's entire PC. When a user purchases a new PC or hard drive, Carbonite enables the retailer to deliver that PC or hard drive with all the user's old files, settings, and preferences pre-loaded. This service makes migration to a new PC easy and painless pain·less adj. Free from complication or pain: a painless operation. pain  less·ly adv. for any user and provides an incentive for the user to return to the same retailer for his next PC purchase. The service can be easily installed by the retailer's tech bench operations. The service has a consumer list price of $99.95 ($49.95 for each subsequent year) and includes a one year subscription to Carbonite Online PC Backup. Subsequent years' renewals can be purchased through the retailer or online. Here's how "File Backup and Migration" works: When a consumer purchases a new PC, the retailer's tech bench installs a specially-coded version of Carbonite Online PC Backup from a Carbonite-provided CD. When it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to replace the PC or the hard drive, the retailer obtains online a one-use password that allows him/her to transfer the user's Carbonite license to a new machine. Only the retailer who sold the original service has access to this one-time password (security) One-Time Password - (OTP) A security system that requires a new password every time a user authenticates themselves, thus protecting against an intruder replaying an intercepted password. OTP generates passwords using either the MD4 or MD5 hashing algorithms. , thereby encouraging consumers to return to the same store for their next PC. It is not necessary for the retailer to complete the download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. process for the customer, or even have broadband Internet See broadband. at the tech bench. When the customer brings his/her computer home and connects to the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises restore process automatically continues until everything from the old computer is restored. David Friend, Carbonite's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "At CES, Dell mocked retailers with their 'Dr. Evil' look-alike and anti-retailer rhetoric. Dell claims that online backup and data migration can only be done by a direct marketing company like Dell. This is just not true. With Carbonite's File Backup and Migration service, any retailer with a tech bench operation can provide the same kind of service. The customer can leave the store with a new, any brand PC that will be automatically backed up all the time. And, if they ever decide to buy a new PC, the retailer is able to deliver one with all the customer's data pre-loaded. It's like an extended warranty The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. for your data." About Carbonite Headquartered in Boston, Carbonite was founded in 2005 and is the number one consumer backup company. Although data loss is a very common problem, few people backup their PCs. Burning CDs is tedious and error-prone. Outboard Not built in. Outboard devices are external to the main unit. Contrast with inboard. See offboard. hard drives are expensive, complicated, and vulnerable to theft, fire, and viruses. Business-oriented online backup services are too complex and expensive for consumers. Carbonite is dedicated to simple, inexpensive, automatic PC backup over the Internet. At Carbonite, we believe PC users shouldn't have to think about backup. Our mission is to provide an inexpensive, reliable and truly easy-to-use solution for the mainstream PC user; one that is simple, safe and always on[TM]. For more information on Carbonite, visit www.carbonite.com. |
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