Carbonates Continues to Dominate South African Soft Drinks.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46269) has announced the addition of Euromonitor International's "Functional Drinks in South Africa" to their offering.

Despite the growing trend towards healthier beverages, carbonates continued to dominate both the off-trade and on-trade soft drinks market in South Africa in 2005. Accounting for 72% of off-trade volume sales and 94% of on-trade value sales, carbonates remained the undisputed leader. Carbonates have enjoyed a long, established history in South Africa and serve a wide consumer base. They are also the most widely available type of soft drink in both on-trade and off-trade establishments. Innovation in terms of other non-cola carbonates has added to the success of the sector.

The Functional Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

- Get a detailed picture of the functional drinks industry

- Pinpoint growth sectors and identify factors driving change

- Understand the competitive environment, the market's major players and leading brands

- Use five-year forecasts to assess how the market is predicted to develop

For more information visit http://www.researchandmarkets.com/reports/c46269