CarbonMedia, Inc. Releases Customer Relationship Building Software Suite for SMEs.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--June 21, 2001 CarbonMedia, Inc. (www.CarbonMedia.com), a leading software and web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. company, announced today the release of its Customer Relationship Building (CRB CRB See: Commodity Research Bureau. ) software suite. CarbonMedia's global-ready software focuses on enabling Small and Mid-size Enterprises (SME (1) (Small and Medium-sized Enterprise) See SMB. (2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division. ) to acquire and retain customers worldwide. The new software platform allows for multi-lingual e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. and list management, provides for multi-lingual content publishing, real-time traffic analysis, customer profiling, as well as lead processing automation. In addition, intelligent security tools help protect brands and operations. CarbonMedia's CRB software suite also allows for multi-site deployment, global management, and geo-targeting capabilities. The solutions require no technical knowledge and are designed for marketing and business users. The software applications can be either installed on client servers or served on an ASP basis. As a result, the combination of these elements help companies improve and automate their online marketing efforts, on a global scale. "Our software applications automates and streamlines all processes and actions that lead to online customer acquisition and retention. They are designed to help SMEs build customer relationships globally," says Thierry Daher, CarbonMedia's President and Chief Marketing Officer. "As such, this process precedes, complements, and interacts with CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. . However, we believe that since acquiring customers is the priority of most SMEs today, we have built our solution around the enhancement and automation of the marketing function, rather than focusing on the management of existing customers." Companies and organizations that currently deploy CarbonMedia's CRB software include the International Advertising Association (IAA IAA abbr. indoleacetic acid Noun 1. IAA - a plant hormone promoting elongation of stems and roots indoleacetic acid auxin - a plant hormone that promotes root formation and bud growth 2. ), Vectant (Marubeni), Orthospine.com, Partymakers.com, and the Invest in France Agency (IFA Immunofluorescent assay (IFA) A blood test sometimes used to confirm ELISA results instead of using the Western blotting. In an IFA test, HIV antigen is mixed with a fluorescent compound and then with a sample of the patient's blood. - French Government). Demos of CarbonMedia's CRB software solution can be scheduled at www.carbonmedia.com or by sending an email at pr@carbonmedia.com. About CarbonMedia: Founded in 1996 and based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , CarbonMedia, Inc. delivers Customer Relationship Building (CRB) software and services. CarbonMedia is active in the Americas, Europe and Asia, with such clients as France Telecom, Vectant, Marubeni, and the IAA, as well as hundreds of small and mid-size companies in the US. In 1999 and 2000, CarbonMedia was a winner of Deloitte & Touche's NY Technology Fast 50. CarbonMedia is a member of the Better Business Bureau Online Reliability Program and a proud sponsor of the Emma Bowen Foundation and the "Give a Kid a Hand" Program. |
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