Carat Interactive Turns to Atlas DMT for Integrated Ad Serving and Online Ad Campaign Management.Business Editors SEATTLE--(BUSINESS WIRE)--June 9, 2003 Carat Interactive selects the award-winning Atlas Digital Marketing Suite and the Atlas GRP GRP Group GRP Group (file name extension) GRP Glass Reinforced Plastic GRP Gastrin-Releasing Peptide (biology) GRP Gross Rating Point (advertising) and Reach Forecaster 3.0 to manage online advertising campaigns Atlas DMT See DSL. , an advertising technology provider and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), announced today that global advertising agency Carat Interactive has chosen the Atlas Digital Marketing Suite for integrated ad serving and campaign management technology. Carat Interactive has selected the award-winning Atlas Suite and Atlas GRP and Reach Forecaster 3.0 to successfully plan and manage their online advertising campaign initiatives. Chosen as the recipient of ClickZ's 2003 Marketing Excellence Award for best ad serving software solution, the Atlas Digital Marketing Suite is the advertising industry's most complete ad serving and campaign management system. It offers integrated media planning and buying tools on the front end for campaign planning The process whereby combatant commanders and subordinate joint force commanders translate national or theater strategic and operational concepts through the development of campaign plans. and execution and optimization and analysis tools on the back end for campaign analysis. In addition, the Atlas GRP and Reach Forecaster 3.0, the leading Gross Rating Points (GRPs), reach, and frequency tool for online media, was the recipient of the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. ClickZ award for best media planning technology. "One of the biggest challenges in my job is demonstrating the value of online advertising," said Randy McKelvey, media supervisor at Carat Interactive. "The Atlas GRP and Reach Forecaster 3.0 is the first tool that will actually help me communicate online value in terms my clients understand and embrace. For the first time, our clients can review consistent data across print, television, radio, outdoors, and online advertising to determine the best media mix for their campaign goals. The Atlas GRP and Reach Forecaster helps us quantify and legitimize le·git·i·mize tr.v. le·git·i·mized, le·git·i·miz·ing, le·git·i·miz·es To legitimate. le·git online media in a way that wasn't possible before." With its range of digital marketing innovations, Atlas DMT offers advertising agencies timesaving tools, integrated data management, and comprehensive analytics that are essential for managing a successful online ad campaign. For more information about how agencies are using Atlas products including the Atlas GRP and Reach Forecaster, please view our recent Carat Interactive case study at: http://www.atlasdmt.com/success/Carat.pdf. About Carat Interactive Carat Interactive is one of the world's largest interactive agencies with more than twenty offices around the globe. With North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters based in Boston, MA, Carat Interactive has four additional offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, San Francisco and Atlanta. Carat Interactive is owned by Carat, the world's largest independent media agency with more than $15 billion in worldwide billings. Carat Interactive clients include Pfizer, Hyundai/KIA, RadioShack, Hyatt, UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation , and Palm, among others. For more information on Carat Interactive's services, access the Web site at www.caratinteractive.com About Atlas DMT Atlas DMT (www.atlasdmt.com) is an advertising technology provider and creator of the Atlas(TM) Digital Marketing Suite, the industry's first end-to-end, fully integrated ad serving and campaign management platform built by and for marketers. Named by ClickZ as the best ad serving technology, the Atlas Suite helps advertising agencies and other marketing professionals deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, ad serving, analysis and optimization, with four integrated modules: Atlas Media Console, Atlas Creative Management System, Atlas Delivery and Tracking Services and Atlas Analysis and Optimization Engine. Atlas DMT's patent-pending analytics architecture -- Web Analysis Results Profiler (WARP) -- provides marketers with the depth and granularity they need to answer their most important marketing questions. WARP is just one of a long list of Atlas DMT innovations, including online ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). processing, behavior-based media planning, and online GRP and reach forecasting. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion