Carat Interactive Chooses Bluestreak for Global Ad Serving; Highlights Company's Growing Popularity With International Advertising Community.Business Editors LONDON, U.K. and NEW YORK--(BUSINESS WIRE)--April 9, 2002 Bluestreak, a leading online marketing technology company, today announced that Carat Interactive has selected Bluestreak to provide products and services for online ad serving, optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. and analytics. The agreement further reinforces Bluestreak's position as a leading third party ad server to the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. and European online advertising markets. Bluestreak serves more than 100 marketers and agencies worldwide, including Carat Interactive in the US, UK, and France. "We see our strong partnership with Bluestreak based both on both our mutual commitment to customer service and Bluestreak's strengths in technology and innovation - these fit very well with Carat's long term goals," said Pierre Calmard, Deputy General Manager Carat Interactive France. "Bluestreak's real commitment to making online marketing more effective and accountable and to providing us with outstanding customer service were strong differentiators." "Our positive experiences over the past six months with Bluestreak had a strong influence on the decision to expand the partnership to our worldwide organization," noted Richard Wheaton, Managing Partner of, Carat Interactive UK. "Their responsiveness in product enhancements, updates, and innovations has enabled us to better serve our clients." Pam Eleftherio VP, Media Services Carat Interactive US, remarked: "We have built a very strong collaborative relationship between our organization and Bluestreak, and this has led to significant mutual benefits. We expect strong customer support and product performance from our partners, and Bluestreak has met and exceeded our expectations in these key areas." "We are very excited that Carat Interactive has chosen to use Bluestreak as a 3rd party ad server," says Gavin Finn, Managing Director for Bluestreak Europe. "Bluestreak is committed to the international advertising market, and Carat is a leader and an innovator in online advertising worldwide. We believe this relationship will help both companies achieve even greater success online." Media Giant To Leverage Advanced Features Of Bluestreak Platform Carat is the world's largest independent media planning and buying entity and will join the more than 150 marketers and agencies using the Ion Ad Management Platform. In addition to traditional 3rd party ad serving, the company will leverage Bluestreak's solutions for automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. optimization, data analytics, and rich media. Through Carat UK Carat UK is a leading independent British media agency based in Covent Garden, London. It handles major blue chip clients including Renault, Abbey and Dell. With billings in excess of £600M annually (2005), it is in the top four UK agencies in terms of client spending. and Carat France, many premiere marketers are already enjoying the benefits of the Bluestreak offering, including Disney, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Easyjet, Asda and Cahoot in the UK, and AOL, Bertlesmann, and Mitsubishi in France. About Bluestreak Bluestreak, a leading online advertising technology company, provides advertisers and agencies with the technology they need to create, manage and optimize ad content within any delivery environment. Bluestreak's mission is to provide marketers with technology, applications and services that dramatically lower customer acquisition cost and increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Based in Newport, RI, the privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in March 1999, and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion