Carabunga.com Poised to Prove the Power of Online Promotions; Carabunga.com's 1-to-1 Marketing Portal for Automotive Dealers Designed to Measure Return Rate and ROI.

Business Editors/High-Tech and Automotive Writers

SAN DIEGO--(BUSINESS WIRE)--May 3, 2000

As Carabunga.com, a wholly-owned subsidiary of Newgen Results Corporation (Nasdaq:NWGN), prepares to launch its 1-to-1 dealership marketing portal, it is directing its efforts on what analysts see as a major shortfall of the direct marketing field: the inability of online marketing campaigns to assess the results of their efforts -- whether by response rate or return on investment. "It's not enough to cultivate good customer relationships; ideally, every online promotion that you do on the dealership level should be, and can be, evaluated on its effectiveness," said Jim Roche, president of Carabunga.com. "And measuring the `click through rate' to see how many customers get to the Where to Buy page doesn't really qualify as a measure of results. What you want to know from any promotion is how many responses you get and what the return is on your advertising dollars."

Announced in February 2000 as "The Dealer's 1-to-1 Marketing Portal," Carabunga.com was designed with ease of use and results in mind. From its web site, a dealer will be able to access a purified database of dealer and demographic data. After building targeted lists (for example, Ford Taurus owners between the ages of 35 and 65 with less than 30,000 miles on the odometer), dealers will be able to use resources on the site to craft appropriate online or print-based promotions and incentives. Once the promotion or coupon is created online, Carabunga.com will build and send the customized communication and follow up by telephone -- and later analyze the response rate and rate of return to fine-tune later campaigns.

Carabunga.com is presently conducting dealer test promotions and gathering results prior to the anticipated launch date in the third quarter of this year. Many analysts subscribe to the underlying philosophy of Carabunga.com. "By creating customized promotional strategies . . . that influence customers and direct them to particular retailers, marketers are finding they can strengthen these relationships. The numbers bear them out. Market research demonstrates quite clearly that focused promotions of this kind -- as opposed to mass media ad buys -- will increase sales considerably," state Don Peppers and Martha Rogers in their Inside1to1 report of April 16, 1998.

A 1999 study by The Polk Company reported in the January 24, 2000 issue of the Dealers Edge showed that a significant sample of new car buyers were influenced in their purchase decisions by dealership Customer Relationship Management (CRM) that took place prior to the purchase. Out of the five targeted marketing items studied by Polk, customers reported that access to 800 numbers for questions and personalized letters from the dealership were the most influential in their new-car buying decisions.

"What's different about us is our clear goal: We want to give automobile dealers a documented, better return on their marketing dollars, and we want to enable them to reach out to the right customers, at the right time, and in the right manner," Jim Roche said.

About Carabunga.com, Inc.

Carabunga.com, Inc. is a wholly-owned subsidiary of Newgen Results Corporation (Nasdaq:NWGN), a leading provider of Customer Relationship Management (CRM) and e-CRM technology for the U.S. retail automotive industry. Established in February 2000 as "The Dealer's 1-to-1 Marketing Portal," Carabunga.com's goal is to give dealers a better return on their marketing dollars. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for service, sales, and/or after-market product purchases. For more information, visit www.carabunga.com.

This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about the formation and operation of Carabunga.com and the benefits of new and existing products. Such statements are only predictions and the company's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, rapidly changing product requirements, the introduction of new products by competitors of the company, Carabunga.com's ability to successfully develop and deploy the Carabunga.com website, and market acceptance of Carabunga's products and services. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Annual Report on Form 10-K for the year ended Dec. 31, 1999 as filed with the Securities and Exchange Commission.