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Carabunga.com Offers Dealers a Better Deal On Promotional Products.


Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Sept. 12, 2000

Marketing Agreement with Leading Direct Marketer of Promotional

Products Translates Into a Cost-Effective Solution

to Promotion Design and Fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 

Carabunga.com, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Newgen Results Corporation (Nasdaq:NWGN), today announced a strategic marketing relationship with 4imprint im·print  
tr.v. im·print·ed, im·print·ing, im·prints
1. To produce (a mark or pattern) on a surface by pressure.

2. To produce a mark on (a surface) by pressure.

3.
, North America's leading direct marketer of promotional products, that will offer Carabunga.com dealer and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  subscriber customers the ability to easily purchase imprinted im·print  
tr.v. im·print·ed, im·print·ing, im·prints
1. To produce (a mark or pattern) on a surface by pressure.

2. To produce a mark on (a surface) by pressure.

3.
 promotional products at a group discounted rate.

Carabunga.com enables an automotive dealer to build a cost-effective, targeted promotion online. Now, under the agreement with 4imprint, the dealer will also be able to choose an economical product used in fulfilling the promotion.

"We were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a way to tie together all potential components of a successful promotion," said Jim Roche, president of Carabunga.com. "The addition of this new promotional source will give dealer's a truly turnkey, one-stop shop One-Stop Shop

A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers.
 to meet their needs when they are constructing a comprehensive or complete marketing campaign," Roche said.

After crafting a targeted, customized promotion piece using Carabunga.com's e-PROMOTIONS tool, dealers will be able to purchase imprinted promotional products to tie in to their marketing or advertising campaigns -- such as t-shirts, pens, coffee mugs, key chains, etc. -- right from the Carabunga.com Web site, any time they want. They can purchase items online 24 hours a day, seven days a week from a selection of thousands of products to tie in with their latest promotion, whether it's to boost new and used car sales, or to increase traffic to their maintenance or parts and service departments.

Established in February 2000 as "The Dealer's One-to-One Marketing Tool," Carabunga.com officially launched nationwide on June 26th of this year. Carabunga.com's e-PROMOTIONS is a browser-based tool that enables automotive dealers to craft targeted promotions online for all departments within a dealership and for all aspects of dealership activity, including sales, service and/or after-market products. The key benefits of e-PROMOTIONS are flexibility, ease of use, near real time fulfillment, and the ability to track results.

About Carabunga.com, Inc.

Carabunga.com, Inc. is a wholly owned subsidiary of Newgen Results Corporation (Nasdaq NM: NWGN). Newgen Results Corporation is a leading provider of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and e-CRM technology for the U.S. retail automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . Carabunga.com develops Web-based business-to-business e-Promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for sales, parts, service and/or after-market product purchases. For more information, visit www.carabunga.com.

About 4imprint

4imprint has provided promotional products for more than 15 years. It is headquartered in Oshkosh, WI, where it employs over 200 people. The company serves over 150,000 customers worldwide, including all of the Fortune(R) 100 Companies. 4imprint has annual sales of approximately $114 million and a global staff of 550 associates. 4imprint is a part of 4imprint Group plc, a U.K.-based supplier of marketing and promotional products and is traded on the London stock exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 under the symbol FOUR.L. Additional information about 4imprint can be found on their web site: www.4imprint.com.

This news release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties, including statements about the formation and operation of Carabunga.com and the benefits of new and existing products. Such statements are only predictions and the company's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the response rate realized on Carabunga.com promotions, the acceptance of the Carabunga.com Web site by its customers, the introduction of new products by competitors of the company, and the Company's ability to successfully develop and deploy the Carabunga.com Web site and associated products In the context of fuels and lubricants, a petroleum or chemical product used as a hydraulic fluid, corrosion preventive, liquid propellant, or specialized product, required for the operation, maintenance, or storage of military equipment.  and services. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Newgen's most recent annual report Form and form 10k, and in the Company's most recently filed quarterly report on form 10-Q Form 10-Q

See 10-Q.
, each as filed with the Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 12, 2000
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