Carabunga.com Completes Market Tests of Direct Marketing Technology.Business Editors and High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Sept. 6, 2000 Web-Based Promotions Deliver High ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for Auto Dealerships From Initial Promotions Carabunga.com Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Newgen Results Corp. (Nasdaq NM: NWGN), announced its completion of initial tests that demonstrate a strong "proof of concept" of the Carabunga.com Web site that launched on June 26, 2000. Five test dealerships located in different regions of the country were asked to generate a sales, service, or parts promotion using Carabunga.com's Web-based direct marketing technology, after which return on investment (ROI) and response rates were determined. The ROIs ranged from 10:1 to 44:1 -- with response rates as high as 25 percent. Using traditional direct mail methods, ROI is not easily tracked, and response rates typically range from 1 to 3 percent. Carabunga.com is designed to improve upon traditional direct mail methods by using sophisticated data mining techniques that it can apply to a dealer's database and by enabling auto dealers to easily develop low-cost promotions through use of pre-tested templates. ROI calculation is a unique reporting capability that Carabunga technology provides. One of the five promotions was conducted by Jack Powell "Our results surpassed all expectations," said Richard Klein Richard Klein can refer to:
Established in February 2000 as "The Dealer's One-to-One Marketing tool," Carabunga.com officially launched nationwide on June 26th of this year. Carabunga.com's e-PROMOTIONS is a browser-based tool that enables automotive dealers to craft targeted promotions online for all departments within a dealership and for all aspects of dealership activity, including sales, service and/or after-market products. The key benefits of e-PROMOTIONS are flexibility, ease of use, near real time fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , and the ability to track results. About Carabunga.com Inc. Carabunga.com Inc. is a wholly owned subsidiary of Newgen Results Corp. that was established in February 2000. Newgen Results Corp. is a leading provider of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and e-CRM technology for the U.S. retail automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . Carabunga.com develops Web-based business-to-business e-Promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for sales, parts, service and/or after-market product purchases. For more information, visit www.carabunga.com. This news release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including statements about the formation and operation of Carabunga.com and the benefits of its current and future products and services. Such statements are only predictions and Newgen's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the benefits to customers using Carabunga.com products and services, the acceptance of the Carabunga.com Web site by Newgen's customers, the introduction of new products by competitors, and Newgen's ability to successfully develop and support the Carabunga.com Web site and associated products In the context of fuels and lubricants, a petroleum or chemical product used as a hydraulic fluid, corrosion preventive, liquid propellant, or specialized product, required for the operation, maintenance, or storage of military equipment. and services. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Newgen's most recent Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and its most recently filed quarterly report on Form 10-Q Form 10-Q See 10-Q. , each as filed with the Securities and Exchange Commission. Additionally, the results achieved by other dealers using Carabunga's e-Promotions product may vary from those achieved in the initial test group so it should not be assumed that all promotions will produce similar results. Pricing of promotions, time of year, geographic location and other factors are all variables that may alter the results for a specific dealer from those of the initial test group. |
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