CarSch Management Appears On Alexander Haig's World Business Review TV Series; Discusses New Technology for Increasing CD/DVD Storage Capacity: CRIX3.

Business Editors

BOCA RATON, Fla.--(BUSINESS WIRE)--March 30, 2000

Multi-Media Productions (USA), Inc. is proud to announce the appearance of executives from CarSch Management Services Inc. on World Business Review. The weekly television series focuses on business and technology, and is hosted by General Alexander Haig, chairman of Worldwide Associates, Inc. and former president and chief operating officer of United Technologies. General Haig is also former U.S. Secretary of State during the Reagan administration. This segment, in which General Haig anchors an in-depth look at CRIX3 in a special report from Boulder, CO, represents a departure from the typical format of World Business Review.

Featured in the special segment are Chuck Schmidt, chief executive officer of CarSch Management Services, Inc., Jack Moran, vice president of Sales and Marketing at CarSch Management, and Roger Hutchison, Ph.D., president and CEO of CD ROM, Inc.

"CarSch Management was selected to appear on the program because its CRIX3 solution is a new concept in compression technology that represents a significant breakthrough in the race to increase the storage capacity of already popular media, CDs and DVD discs," said Charles Hopkins, Coordinating Producer.

CD-ROM and DVD discs are receiving a lot of attention, and are fast becoming the storage media of choice, replacing the more commonly used floppy disc drive. With this in mind, CarSch Management Services, Inc. offers CRIX3 software, which greatly increases the storage capacity of these discs, which may hold more information than is contained on 400 floppy diskettes. CRIX3 is especially helpful to original equipment manufacturers (OEMs) and disc replicators seeking to set themselves apart from the competition.

Using CRIX3, manufacturers are able to realize dramatic increases in the overall storage capacity of CD and DVD media. Manufacturers are also able to integrate CRIX3 quickly and with minimal technology investment.

Schmidt spoke to the ease-of-integration features of the new software. "It could be brought to market by either CD/DVD device manufacturers, media manufacturers or even directly to end user customers in a very short period of time, and I'm talking days, not even weeks or months," said Schmidt.

Moran said the key factor in the rapid adoption rate of CD for this purpose is standards. "The key is there are in excess of 300 million CD-ROM drives because of the original institution of the ISO 9660 format standard. Again, no other medium provides this cross-platform support for data interchange," said Moran. "That has been the facilitating factor that allowed CD-ROM to evolve as it has," continued Moran. "The real opportunity we see with the CRIX3 software compression is to enable the OEM manufacturers--be it media providers or device providers--the opportunity to...differentiate themselves in this aggressive marketplace," Moran also stated.

Hutchison, credited with developing CRIX3, said that what they have developed, patented and now offer to prospective customers is technology that essentially can put more information into one space. "As the industry develops, capacity is the name of the game, and the more capacity the individual media can hold, the more value it has to the end user," said Hutchison.

CarSch Management is aggressively marketing CRIX3 technology to OEM manufacturers as the optical storage market enters a period of mandatory differentiation. The marketing advantages for a manufacturer to offer double, triple or quadruple the storage capacity over competing products are immense.

Taped in Washington, D.C., World Business Review currently airs on PBS The Business Channel, CNBC as paid programming, and in prime business time slots in numerous Public Television markets, including San Francisco, New York, Chicago and Washington. The weekly series can also be viewed on TWA, United Airlines or from any desktop computer via AENTV.

World Business Review has been developed into curriculum for college and university-level courses, and is being used in a variety of business and technology courses or within the School of Business libraries at Carnegie Mellon University, Dartmouth College, Duke University, DePaul University, Georgetown University, University of Florida, City University of Hong Kong, among other distinguished institutions of higher education.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 800/WBR-1032 or by visiting www.wbrtv.com, which showcases featured topics and specific companies' technologies.