CarDay Inc. and TBS Media Management Sign Agreement.Business/Internet Editors NEW YORK--(BUSINESS WIRE)--July 31, 2000 CarDay To Maximize Its Offline Media Campaign Efforts CarDay Inc. (www.carday.com), the first of its kind "brick and click" online used car exchange Web site, announced today that it has selected TBS Media Management as its media agency of record for offline media. "TBS can offer us excellent planning capabilities as well as significant help in media buying efficiencies," said Dean Harris Dean Harris is a British actor, noted for his roles on television. His credits include: Z Cars, Dixon of Dock Green, Softly, Softly, The Sweeney, Shoestring, Blake's 7, The Fourth Arm, Howards' Way, , Chief Marketing Officer, CarDay Inc. CarDay.com launched on May 1, 2000. CarDay's Web site ushered in a new era in the online buying and selling of inspected, certified and warranteed used cars. CarDay leverages the strengths of the Internet with the guidance and expertise of local automotive retailers to offer its customers a new and powerful way to buy or sell pre-owned vehicles. CarDay connects buyers and sellers in the comfort, safety and anonymity of an online marketplace. These transactions provide significant value for buyers, sellers and CarDay dealer franchisees. "CarDay knows our track record for quickly building consumer traffic within a brand-based media framework," said Kristina Allen, Senior Vice President, Communications and Media Services, TBS Media Management. "The CarDay media campaign includes spot television, spot radio, print and out-of-home." About CarDay, Inc. CarDay Inc. (www.carday.com), based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is revolutionizing the used car industry and is the first "brick and click" exchange site for used cars. CarDay connects buyers and sellers in an online marketplace. Each vehicle listed and sold on CarDay's Web site is dealer inspected, certified and warranteed. CarDay Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. and was incubated at Hometown Auto Retailers Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : HCAR HCAR Handoff Call Attempt Rate ). CarDay's investors include Goldman Sachs, Odeon Capital Partners, Citigroup Investments and Sierra Ventures. CarDay has offices in Wellesley, Massachusetts and White Plains, New York For other places with the same name, see White Plains (disambiguation). White Plains is a city in south-central Westchester County, New York, about 4 miles (6 km) east of the Hudson River and . About TBS Media TBS Media Management is a full-service media agency offering clients a comprehensive range of marketing and media capabilities including strategic media planning, research, media buying and stewardship of traditional and online media. TBS has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, San Diego and Chicago and can be found on the Internet @tbsmm.com. |
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