CarDay Declares May 1, 2000, "Clean CarDay" in Boston and Cleans Commuters' Windshields for Free.Automotive Editors BOSTON--(AUTOMOTIVE WIRE)--May 1, 2000 CarDay's Used-Car Auction Web Site Launches an Entirely New Way For Consumers to Buy and Sell Used Cars CarDay Also Steers Drivers Toward Chance of Winning a VW Beetle Boston drivers parking in downtown lots today will see the road more clearly tonight as troops of friendly windshield washers span the city to share the good news about Boston's newest automotive enterprise, CarDay. CarDay, an online auction for certified, warranteed used cars, celebrates its Boston launch today by declaring May 1st "Clean CarDay." CarDay Samaritans will be stationed at five downtown FitzInn parking lots, cleaning patrons' car windshields and handing out free promotional items. CarDay (www.carday.com) is a powerful new way for consumers to buy or sell pre-owned vehicles. By participating in a CarDay on-line auction, buyers and sellers can realize more value because CarDay uses experienced local auto experts to manage all transactions on their behalf. "When they look out their squeaky clean squeaky clean Adjective 1. (of hair) washed so clean that wet strands squeak when rubbed 2. completely clean 3. Informal, derogatory (of a person) cultivating a virtuous and wholesome image windshields, we want car drivers in Boston to see clearly that there is a better way to buy and sell used cars with CarDay," says Joe Shaker, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of CarDay. "No other Web site allows people to buy or sell used cars in a safe, protected, risk-free environment at a good value." CarDay Samaritans will greet drivers at the FitzInn parking lots on Newberry Street, in the Financial and Theater Districts, in Harvard Square Harvard Square is a large triangular area in the center of Cambridge, Massachusetts, at the intersection of Massachusetts Avenue, Brattle Street, and John F. Kennedy Street. and at Boston University Boston University, at Boston, Mass.; coeducational; founded 1839, chartered 1869, first baccalaureate granted 1871. It is composed of 16 schools and colleges. . Drivers will receive a friendly hello and a CarDay air freshener air freshener n → ambientador m air freshener air n → désodorisant m air freshener air n → to complement their clean windshield. Win a Car In addition, drivers will be steered toward their chance to win a Volkswagon Beetle by logging on to www.carday.com. Any pocket gratuities received by CarDay windshield washers today will be donated to The Jimmy Fund cancer philanthropy. $8M Ad Campaign CarDay's "Clean CarDay" event is the first of many promotions descending on Boston this month. As part of an eight million-dollar advertising campaign, CarDay is blanketing the Northeast with television and radio commercials, print ads and car giveaways. CarDay even has a presence in Fenway Park's right field. "CarDay has truly landed in Boston," says Shaker. "We want consumers to know that our company, in partnership with the local auto dealers they know and trust, is here to revolutionize the way people buy and sell used cars." Boston Roots CEO Shaker, a third-generation auto retailer, is also founder and former president of Hometown Auto Retailers (NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). : HCAR HCAR Handoff Call Attempt Rate ), a Watertown, Conn.-based company comprising 14 automotive retail locations. CarDay is available first in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , with rapid expansion planned for the mid-Atlantic this spring and summer. CarDay Will Be at FitzInn Parking Lots at: - 155 Newbury Street - 672 Washington Street in the Financial District, - 41 Stuart Street in the Theater District - 41 Church Street at Harvard Square in Cambridge, and at - Kenmore Square on Commonwealth Avenue on the campus of Boston University For Maps see: www.fitzinn.com/html/locations.html. About CarDay(TM) CarDay (www.carday.com) is the first "brick and click" auction site for used cars. It connects buyers and sellers in an online marketplace and provides them with vehicle certifications and warranties. The CarDay marketplace includes 100 percent mechanically certified vehicles from private sellers, institutional sellers and participating CarDay-franchised dealerships. CarDay currently has 36 franchised dealers in New England, and expects to have 1,000 franchisees nationwide by mid-2001. The company received $25 million in initial funding from Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , Odeon O`de´on n. 1. A kind of theater in ancient Greece, smaller than the dramatic theater and roofed over, in which poets and musicians submitted their works to the approval of the public, and contended for prizes; - hence, in modern usage, the Capital Partners, Citigroup Investments and Sierra Ventures. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050100/bb14 |
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