CarDay Assigns TBS Media Management for All Online Media Duties.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 18, 2001 CarDay Inc. (www.carday.com), the first of its kind "brick and click" online used car exchange website, announced today that it has assigned the online portion of its media planning and buying to TBS Media Management. TBS already handles CarDay's offline broadcast media planning and buying. "TBS Media Management has proven itself a great partner in the area of traditional media and we look forward to the benefits of their integrated approach to online and traditional media," said Dean Harris Dean Harris is a British actor, noted for his roles on television. His credits include: Z Cars, Dixon of Dock Green, Softly, Softly, The Sweeney, Shoestring, Blake's 7, The Fourth Arm, Howards' Way, , Chief Marketing Officer, CarDay Inc. "We are thrilled to have this assignment," said Frank Muratore, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TBS Media. "It's always exciting to be part of the growth of a young company with a terrific business model. CarDay has a real understanding of the importance of strategic media planning and efficient execution. Integrating online and offline media will result in greater synergy in CarDay's media effort". About CarDay CarDay Inc. (www.carday.com), based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is revolutionizing the used car industry and is the first "brick and click" exchange site for used cars. CarDay connects buyers and sellers in an online marketplace. Each vehicle listed and sold on CarDay's website is dealer inspected, certified and warranteed. CarDay Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. and was incubated at Hometown Auto Retailers Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : HCAR HCAR Handoff Call Attempt Rate ). CarDay's investors include Goldman Sachs, Odeon Capital Partners, Citigroup Investments and Sierra Ventures. CarDay has established franchises with dealerships throughout the northeast region. The company will have a national presence by late 2001. About TBS Media Management TBS Media Management is a full-service media agency offering clients a comprehensive range of marketing and media capabilities including strategic media planning, research, media buying and stewardship of traditional and online media. TBS has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles and San Diego and can be found on the Internet at www.tbsmm.com. |
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