CarDay Announces New Strategic Marketing Alliance With the Nation's Most Visited Automotive Web Site; CarDay Becomes E-Commerce Provider Partner to Kelley Blue Book.Business Editors & Automotive Writers NEW YORK--(BUSINESS WIRE)--Dec. 21, 2000 CarDay Inc., (www.carday.com) the first of its kind brick and click online exchange for buyers and sellers of certified used vehicles, announced a new strategic marketing relationship with Kelley Blue Book (kbb.com), the leading automotive information provider on the Internet. Financial terms were not discussed, but under the agreement, Kelley Blue Book's online web site, kbb.com, will direct well-qualified Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. via web site links to CarDay's web site for the purchase and sale of CarDay's totally certified, warranteed used vehicles. Through CarDay's web site, consumers can also access Kelley Blue Book's retail pricing mechanism to research Kelley Blue Book retail values on used vehicles. John Rines, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CarDay, said "Without question, Kelley Blue Book is the pre-eminent automotive infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. and web site destination for consumers interested in purchasing or selling used vehicles. Kbb.com's trusted brand recognition in the automotive sector and among consumers is second to none, and we are thrilled to be partnered with such an esteemed organization." CarDay's chairman, president and founder, Joe Shaker Shaker Member of the United Society of Believers in Christ's Second Appearing, a celibate millenarian sect. Derived from a branch of the radical English Quakers (see Society of Friends), the movement was brought to the U.S. concurred by saying "Because the U.S. used vehicle market is inefficient and problematic, consumers regard Kelley Blue Book as a trusted friend for used car pricing research. This alliance is a natural fit between our companies because CarDay seeks to serve as a trusted fulfillment provider to buyers and sellers by offering dealer-inspected, certified and warranteed auto inventory, hands-on assistance with financing and refinancing, as well completion of the often-dreaded title and registration process. In short, CarDay strives to turn what can often be a poor experience for car buyers and sellers into a satisfying one." In keeping with CarDay's high standards for partnerships, CarDay's franchised dealer-network conducts a rigorous 110-point inspection on every car available on the site and each dealership serves as a CarDay "Certification Center" guaranteeing buyers a carefully chosen, high-quality selection of used vehicles. All CarDay vehicles come with a minimum six-month/6,000 mile limited powertrain warranty provided by Universal Underwriters; a Carfax or other CarDay preferred vehicle history report; advice on determining pricing; and assistance with financing, insurance, registration and tax issues. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Stephen Henson, vice president of marketing and business development at Kelley Blue Book, " We are pleased to add CarDay as the newest choice for car buyers shopping at kbb.com. Kelley Blue Book wants to give consumers a choice of car-buying experiences on a regional basis. CarDay's online and offline auto exchange further enhances our strategy to provide the consumer with an easy to use and hassle-free way to buy and sell certified used cars." About Kelley Blue Book Since 1926, Kelley Blue Book has been relied upon by the industry and trusted by consumers as the standard in automotive pricing and value information. For 75 years Kelley Blue Book has educated and empowered both consumers and retailers. Today kbb.com is the nation's most popular automotive web site, attracting 3 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. each month, as well as the greatest number of in-market new and used car shoppers. For more information, please visit http://www.kbb.com. About CarDay Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , CarDay is the first "brick and click" exchange for used vehicles that incorporates a network of franchised automotive retailers. CarDay was launched in six New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. states in May 2000 and began with $25 million in initial funding from Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , Odeon O`de´on n. 1. A kind of theater in ancient Greece, smaller than the dramatic theater and roofed over, in which poets and musicians submitted their works to the approval of the public, and contended for prizes; - hence, in modern usage, the Capital Partners, Citigroup Investment, and Sierra Ventures. CarDay recently expanded its operations to the New York metro For the region, see . Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies. area and now offers consumers throughout the northeast a hassle-free way to buy and sell used cars on the Internet. CarDay has established franchises with dealerships throughout the northeast region. The company will have a national presence by late 2001. For more information, please visit htttp://www.carday.com. |
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