Car Wash Customer Names Lustra(TM) Mascot, Wins $10,000.
'Brighton' is the name suggested by Alfred Berry of Chanhassen, Minn.
DE PERE De Pere (dĭ pēr), city (1990 pop. 16,569), Brown co., E central Wis., on the Fox River; inc. 1857; De Pere and West De Pere consolidated 1890. , Wis., Nov. 9 /PRNewswire/ -- A Minnesota man provided the winning name for Lustra Lustra® Hydroquinone Dermatology A topical agent used to manage UV-induced skin discoloration and hyperpigmentation due to trauma, pregnancy, OCs, HRT. See Tanning. Professional Car Care Products' lovable polar bear polar bear, large white bear, Ursus maritimus, formerly Thalarctos maritimus, of the coasts of arctic North America. Polar bears usually live on drifting pack ice, but sometimes wander long distances inland. mascot in the Name the Bear, Win a Mini contest.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061109/CGTH008 )
Alfred Berry of Chanhassen, Minn., won the grand prize when the name he submitted - Brighton - was chosen from among 80,000 entries nationwide.
"I'm extremely excited about this," Berry said, after opting for a cash prize of $10,000, instead of a 2006 BMW BMW
in full Bayerische Motoren Werke AG
German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. Mini Cooper automobile. "I was pretty much blown away. I consider this one of the highlights of my life. It was surreal."
That's the sort of reaction Jim McDermott, Lustra's vice president of sales and marketing, was hoping for. "It was a fun way to raise the awareness of our products," he said. "The contest was also a great way to connect with customers like Alfred Berry and give them direct input into an important decision for us - namely, coming up with a fitting name for our Lustra mascot."
An experienced, independent judging panel evaluated name submissions for the contest. The name Brighton won based on its fit with Lustra's brand personality, its originality, creativity, and overall score. Berry was randomly selected as the grand-prize winner from a pool of 113 entries who also submitted the name Brighton.
More than 80,000 car wash customers from around the country familiar with Lustra's environmentally friendly car wash solutions entered the nationwide contest to name the mascot. The contest ran from July through September.
Ten first-prize winners were awarded a year's worth of Lustra car washes. "The car washes are a great prize," McDermott said. "Our car wash and protection products give our customers a unique and satisfying car wash experience by ensuring a cleaner, shinier, and well-protected vehicle."
For more information about Lustra products, the contest, or the winners, visit http://www.lustrabear.com/ .
About Cleaning Systems, Inc.
Founded in 1976, Cleaning Systems, Inc. is an ISO (1) See ISO speed.
(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001:2000 registered manufacturer of premier cleaning and protection products for the transportation industry. CSI's line of Lustra Professional Car Care Products is environmentally friendly and designed to deliver a superior car wash experience that pleases the senses while cleaning, shining, and protecting vehicles. Visit http://www.lustrabear.com/ for more information.
CONTACT: Jim McDermott for Cleaning Systems, +1-800-225-2231
Web site: http://www.lustrabear.com/