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Car's gun ad storm.


A TV advert has sparked outrage by showing a young boy forced to rob a bank at gunpoint - so his dad can buy a new car.

MPs and campaigners want Peugeot's ad banned.

Londoner Lucy Cope, whose son Damian, 22, was shot and killed outside a nightclub, said: "It glamorises gun crime and makes it look cool."

Diane Abbott Diane Julie Abbott (born September 27, 1953 in Paddington, London, England) is a British Labour Party Member of Parliament, representing the Hackney North and Stoke Newington constituency. , chairman of a Commons committee on gun crime said: "The ad is irresponsible ir·re·spon·si·ble  
adj.
1. Marked by a lack of responsibility: irresponsible accusations.

2. Lacking a sense of responsibility; unreliable or untrustworthy.

3.
 and Peugeot should withdraw it."

But the car firm said: "We have no plans to pull the advert." The Advertising Standards Agency said: "We'll look into every complaint."
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Publication:The Mirror (London, England)
Date:Jan 19, 2005
Words:100
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