CaptureQuest Joins Forces with Category 5 Technologies; Acquisition of CaptureQuest Gives Category 5 Well-Rounded, Powerful Suite of 21st Century Marketing Tools.Business Editors/High-Tech Writers PROVO, Utah--(BUSINESS WIRE)--May 22, 2002 CaptureQuest, the full-service Internet marketing See Internet advertising. firm, Wednesday announced that it has been acquired by Category 5 Technologies Inc. Under terms of the agreement, CaptureQuest will continue to operate independently while leveraging additional funding opportunities and a broader customer base provided by Category 5. By bringing CaptureQuest under its corporate umbrella, Category 5 adds an industry leader in creating influential, front-end, Internet marketing tools to its already robust suite of software, technology, and services designed to make businesses more effective and profitable in their marketing efforts. "For two and a half years, CaptureQuest has been very successful through good word-of-mouth," said Andrew Smith Andrew Smith or Andy Smith may refer to:
"We are very excited for the opportunity to push forward into the new areas that this relationship with Category 5 offers. The strength of Category 5 and the powerful vision they present prompted us to decline two other offers. Category 5 is in it for the long haul Long distance. Long haul implies traversing a state or a country. Contrast with short haul. , and views our technology and expertise as an ideal complement to their offerings -- we feel the same." "We are excited to see the synergies already emerging between Category 5 and CaptureQuest," said Mitchell Edwards, president of Category 5 Technologies. "These marvelous technologies will immediately benefit our clients worldwide. We feel that this acquisition positions us to deliver highly effective marketing solutions to our customer base. We expect to sell CaptureQuest's software as both a standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. product as well as through an outsourced ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). model under the C5 brand name." CaptureQuest's Adaptive Media System provides tools that dramatically reduce the amount of time and money required to execute and launch today's dynamic marketing plans. It allows companies to constantly -- and inexpensively -- monitor and adjust online marketing efforts to zero-in on the strategies and tactics that are the most effective. Adaptive Media System's Popmercial campaigns provide an ideal front-end for Category 5's horizontal marketing Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software. Contrast with vertical market. tools and commerce-enabling technologies. About CaptureQuest CaptureQuest is a full-service Internet marketing communications firm whose Adaptive Media System makes advertising effective on the Internet. Its passionate team of strategic marketers and creative trailblazers create online advertising campaigns that achieve incredible results. Its Popmercial strategy is leading the charge for the next generation of Internet marketing. About Category 5 Technologies Category 5 Technologies is a leading business service provider for small- and medium-sized enterprises, providing a suite of software, technology and services designed to make businesses more efficient in their marketing and profitable in their operations. Category 5 provides business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in , Web site design, storefront design, marketing tools and commerce enabling technology and services to small- and medium-sized businesses in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and internationally. From e-commerce platforms, Web sites, shopping carts, merchant accounts and payment plug-ins, to communications and promotion tools, Category 5 enables both brick and mortar See bricks and mortar. as well as Internet businesses to operate more efficiently and profitably, and to gain and retain new customers. Category 5 continues to seek synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik) 1. acting together. 2. enhancing the effect of another force or agent. syn·er·gis·tic adj. 1. companies, technologies and platforms for acquisition. |
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