Captivate Network Signs New Web Content Providers; Major Media Firms Sign on to Captivate's Office Building Elevator Network.Business/Technology Editors WESTFORD, Mass.--(BUSINESS WIRE)--April 5, 2000 Captivate Network, Inc., the new media company that delivers Internet programming in elevators of high rise office buildings and hotels, has signed contracts with eight new content partners for its growing network of elevator screens. They are: The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times on the Web (nytimes.com), Boston.com (The Boston Globe), BostonHerald.com, ChicagoTribune.com (Tribune Interactive), CitySearch.com, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Sports Network (NESN NESN New England Sports Network ), NewsPage/Individual.com, and TrafficStation. These companies join Captivate's existing partners, which include Reuters, Accuweather and SmarTraveler. Content from partner Web sites is selected and programmed by Captivate to provide breaking news, sports scores, local traffic and weather reports, stock quotes, and other information targeted to the unique needs of business people. New Way to Reach Business People "With the addition of these leading media brands, Captivate continues to enrich the information we deliver to our target audience, primarily working men and women 25-54," said Michael DiFranza, President and Chief Executive Officer of Captivate Network, Inc. "These premier companies recognize the value of reaching this desirable demographic in an uncluttered environment, especially during the workday when business people are difficult to reach." Media and e-commerce companies looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a new way to drive business consumers to their Web sites will find Captivate Network offers a unique selling proposition The Unique Selling Proposition (also Unique Selling Point) is the marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. . Professionals frequently log on to the Internet from their office computers. Captivate makes it easy for them to access the information they have seen on the elevator screen by displaying their content partners' Web addresses and by providing hotlinks from Captivate's Web page to all partner sites. New and Effective Promotion Medium is Created "Captivate is a unique way to reach the desirable business consumer in a highly targeted and uncluttered environment," said Digby Solomon, General Manager of Tribune Interactive's Chicago sites. "Our brand is synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as high quality news and information, and the audience in Class A buildings recognizes the value of chicagotribune.com and our Metromix.com local entertainment product. Captivate is a great vehicle to deliver our content in a new way." "We are pleased to be part of this innovative medium," said Sean McGrail, Senior Vice President, Marketing, New England Sports Network. "We see the benefit of both showing our content and promoting our brand and Web site to this desirable demographic. Captivate Network is a terrific idea." National Distribution Network Captivate is the process of deploying a network of high resolution flat panel silent screens throughout the top 25 largest cities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . This year, screens will be installed in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Chicago, Stamford, Boston, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas, Houston, Atlanta, and Washington, D.C. Currently, more than three dozen buildings are installed in several cities. When the network is fully distributed Fully distributed A new stock issue that has been completely resold to the investing public and is no longer held by dealers. fully distributed Of or relating to a new issue of securities that has been sold out. , Captivate will have as much as 50-80 percent penetration of the target market and will deliver 66 million impressions daily. Captivate Selects and Updates Content in Real Time The editors at Captivate Network's production center select, edit, format and update material supplied by content providers to create each Captivate screen. The company's Intelligent Building Server(TM) pulls the content addressed to a particular location, and programming is delivered to the elevators via a wireless local area network. Each image is on a Captivate screen for l0 seconds and information is updated every 20 minutes throughout the day. Captivate has developed patented, proprietary hardware and software, and uses state-of-the-art components and newly available technology to edit and deliver content. Captivate Network, Inc., (www.captivatenetwork.com) was founded in October 1997 by Michael DiFranza, Todd Newville and Ray Pineau and is privately held. Current venture capital investors include ABS Capital Partners, Advent International, Olympic Venture Partners and Primus Venture Partners, Inc. The company is headquartered in Westford, Massachusetts and currently employs 80 people, with plans to expand to 155 employees by year-end. |
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