Captivate Network Signs Dunkin Donuts to its Growing Advertising Roster; Dunkin Ads to Reach Coffee Drinkers at Work.Business/Technology Editors WESTFORD, Mass.--(BUSINESS WIRE)--Oct. 30, 2000 Captivate Network, Inc., the media company that delivers content and advertising via wireless Internet technology to elevators, announced today that Dunkin Donuts(R), the largest coffee and baked goods chain in the world, will debut a series of ads on Captivate screens in Boston, Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The branding campaign, which begins in November, was purchased by media buyers at Hill, Holliday to promote Dunkin Donuts' new Dunkacinno(TM) drink and Coffee by the Pound to business professionals at the office. "We felt that Captivate's screens were a smart addition to the media mix for this campaign during the holiday season. We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. innovative advertising vehicles that were targeted, cost effective, and would give us the reach and frequency offered by Captivate," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Shannon Maxwell, field marketing manager at Dunkin Donuts. "When you consider that these business professionals are spending 20 to 30 minutes per week riding in the elevator staring at the screens, Captivate makes sense." Captivate is deploying a network of high-resolution flat panel silent screens that can be seen in the elevators of Class A office towers nationwide. Currently, nearly 80 towers have been installed in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Houston, Dallas, Chicago, Boston, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and 430 more are under contract across the country with major real estate partners. When the network is fully deployed, Captivate will reach 3 to 4 million business professionals everyday and delivers 66 million ad impressions daily. About Captivate Network Captivate Network, Inc. (www.captivatenetwork.com), the leading media company that delivers content and advertising via wireless Internet technology to elevators, was founded in October 1997 and is privately held. Dedicated to providing business professionals with quality programming and advertising though its network of Class A office towers nationwide, the company has secured approximately 500 buildings to date. Current venture capital investors include ABS Capital Partners, Advent International Advent International - a long-established and leading global private equity investor Background Advent was founded in 1984 by Peter Brooke and Clint Harris to focus on international private equity investing. , Olympic Venture Partners, Primus Venture Partners, Inc., AEW AEW Airborne Early Warning AEW Air Expeditionary Wing AEW Airborne Electronic Warfare AEW Agr' Eau' Wat (Canadian agricultural consultant) AEW Amckerns Explosion Wars (Half Life community) Capital Management, as well as several of the nation's largest commercial real estate companies. The company is headquartered in Westford, Massachusetts Westford is a town in Middlesex County, Massachusetts, United States. The population was 20,754 at the 2000 census. History Westford was first settled in 1635. Originally a part of neighboring Chelmsford, West Chelmsford soon grew large enough to sustain its own and currently employs 125 people, with plans to expand to 155 by year-end. About Dunkin Donuts Dunkin' Donuts is the largest coffee and baked goods chain in the world, providing its loyal customers with high quality coffee, bagels, donuts and other related baked goods since 1950. With more than 5,000 combined locations in the United States and 39 countries around the world, Dunkin' Donuts has established a worldwide reputation for quality, freshness and convenience. Dunkin' Donuts USA is based in Randolph, MA, and is a wholly-owned subsidiary of Allied Domecq PLC. About Hill, Holliday Hill, Holliday, headquartered in Boston with an office in New York City, is a communications agency with expertise in general advertising, strategic consulting, relationship marketing, interactive consulting and exhibition services. Clients include PricewaterhouseCoopers, Dunkin' Donuts, Broadwing, Adero, Marshalls, Minolta, Fidelity Investments, John Hancock Financial and Advanced Micro Devices. Hill, Holliday is on the Web at www.hhcc.com. |
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