Captivate Network Reaches New Heights; Elevator Media Company Grows Network to Reach 1 Million Viewers Each Workday; Recognized with Numerous Industry Awards.

Business/Technology Editors

WESTFORD, Mass.--(BUSINESS WIRE)--May 8, 2001

Captivate Network, Inc., the largest elevator media network which delivers content and advertising to business professionals, today announced it has achieved a significant corporate milestone and received numerous industry nods for its success. By delivering on its promise to scale its North American elevator network rapidly, Captivate now reaches one million business professionals every workday -- a circulation comparable to other leading business media such as Forbes and Business Week, and larger than the Wall Street Journal in most of Captivate's regional markets. Additionally, the company has gained recognition as a powerful media vehicle from the advertising and business communities. Captivate was recently named one of B2B Magazine's Media Power 50 and its CEO was chosen as a finalist for the Ernst & Young New England Entrepreneur of the Year(R) award.

As a member of B2B Magazine's Media Power 50, Captivate was ranked the fifth leading advertising venue for reaching business decision-makers. Media Power 50 Finalists were selected based on B2B editor's and reporter's analysis, and interviews with media buyers, industry analysts, and advertisers. Other business media selected in the top five of the Media Power 50 include, Wall Street Journal, Business Week, CNN's Moneyline, and CNET.

In addition to awards from the advertising industry, Captivate was also recognized by the broader business community. Michael DiFranza, Captivate's CEO and president, was recently honored for his vision and leadership skills. DiFranza was named a finalist for the Ernst & Young New England Entrepreneur Of The Year(R) award. Finalists include leaders who demonstrate entrepreneurial characteristics, including commitment, leadership, vision, innovation, performance, community spirit, empowerment of management and perseverance.

"Advertisers are searching for more effective ways to spend their budgets. While other business media attempt to hit a moving target - the business professional - Captivate is the only medium that professionals view every workday," said Michael DiFranza, president and CEO of Captivate Network. "The industry recognition we have received is validation of our ability to target effectively."

About Captivate Network

Captivate Network, Inc. (www.captivatenetwork.com) is the largest elevator media network and provides business professionals with quality programming and advertising through its network of Class A office towers across North America. Currently, the company has secured contracts with approximately 1,100 buildings, and when the network is fully built out, will reach an audience of three million business professionals every workday. Captivate's advertising roster includes General Motors, Continental Airlines, Dunkin' Donuts, Sprint, Oracle, E-Trade, Microsoft, DaimlerChrysler, Pepsico, Procter & Gamble, AT&T, Lexus and Pioneer Investments. Venture capital investors include ABS Capital Partners, Advent International, Castle Hill Ventures, Goldman Sachs, OVP Venture Partners, Primus Venture Partners, Inc., AEW Capital Management, as well as several of North America's largest commercial real estate companies. Captivate is headquartered in Westford, Massachusetts, with offices throughout North America.