Captain D's Names Sandra Clingan Smith Vice President, Marketing.NASHVILLE, Tenn. -- Sandra Clingan Smith returns to Captain D's Seafood as vice president of marketing, a job she held at the popular chain from 1995 to 1999. "It's wonderful to be back," Smith said. "There are a lot of truly exciting things going on at Captain D's and I'm proud to be part of a motivated team with ambitious plans for the brand and company." As vice president of marketing, Smith will direct brand development, print and broadcast advertising campaigns, promotions planning and local store marketing strategy. Smith will report to company president and COO David Head. "We're excited to have Sandy Smith's dynamic energy and creative leadership back at the helm of Captain D's marketing efforts," said David Head. Smith comes to Captain D's from EyeAmerica of Rocky Mount, North Carolina  This article needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. , where beginning in 1999 she created the role of marketing vice president for the rapidly growing eye care company. During her tenure at EyeAmerica, she led growth for the company's vision centers, created the company's first marketing plan and brand strategy, launched its ad campaign and created an online training program to enhance customer service. At Captain D's from 1995 to 1999, Smith had overall responsibility for a $12 million marketing budget that included the company's advertising, promotions, local store marketing and menu development. During her tenure, Captain D's generated an average 3 percent same-store sales Same-store sales is a business term which refers to the revenue generated by one of a retail chain's specific outlets during a certain period of time (often a fiscal quarter or a particular shopping season), compared to an identical period in the past, usually in the previous year. growth over four years in a declining segment. Before Captain D's, Smith held various marketing positions at Hardee's Food Systems, Inc. in Rocky Mount Rocky Mount, city (1990 pop. 48,997), Edgecombe and Nash counties, E N.C., on the Tar River; settled by 1818, inc. 1867. The growing city is the commercial and distribution center of a rich agricultural area (tobacco, cotton, and corn) as well as a large tobacco . She also was with The Quaker Oats Company in Chicago; Frito-Lay, Inc. in Dallas; and Louis Dreyfus Corporation Dreyfus Corporation is a leading mutual fund financial firm founded in 1951. It is an industry leader having been the first to advertise to consumers, and create a high yield fund. Though it has its main office in New York City, it is a subsidiary of Pittsburgh based Mellon Financial. in Minneapolis. She is a BA graduate of Duke University in economics and has an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Duke's Fuqua School of Business The Fuqua School of Business is the business school of Duke University in Durham, North Carolina. Fuqua (pronounced few-qua) is one of the youngest U.S. business schools affiliated with elite research universities, but has shown strong performance in rankings by business . Headquartered in Nashville, Tennessee “Nashville” redirects here. For other uses, see Nashville (disambiguation). Nashville is the capital and the second most populous city of the U.S. state of Tennessee, after Memphis. , Captain D's owns, operates and franchises some 600 restaurants in 26 of the United States and the Caribbean, plus military bases around the world. Captain D's Seafood offers its customers great seafood at reasonable prices in a relaxed environment. Captain D's restaurants serve a widely varied seafood menu that includes freshly prepared entrees, delectable pasta dishes, and the company's signature fried fish which is freshly hand-battered and prepared to order to ensure freshness. The restaurants also offer premium-quality baked or broiled broil 1 v. broiled, broil·ing, broils v.tr. 1. To cook by direct radiant heat, as over a grill or under an electric element. 2. To expose to great heat. v. fish, as well as shrimp, chicken, an expanded selection of home-style side dishes, hushpuppies, desserts and freshly brewed, southern style sweet tea, a Captain D's favorite. Please visit www.captainds.com. Photo available upon request. |
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