Capital Strategies Anchors Itself in Health Care Broadening Its Full Service, Nationwide Support.Business Editors, Health & Medical Writers RALEIGH, N.C.--(BW HealthWire)--May 23, 2001 Capital Strategies has brought Carolyn Hartley on board to lead the agency's Health Care Group. Carolyn brings with her 30 years experience in life science publishing and multi-national public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Carolyn was previously V.P. Marketing Communications for Fleishman Hillard International Communications in Kansas City, Mo. While at Fleishman Hillard, she served as an advisor on public relations programs for Rhone Poulenc, Bayer and GlaxoSmithKline. Her consumer-focused public relations team netted nearly a half billion media impressions for the Points of Light Foundation, Applebee's International and Camp Fire Boys and Girls Camp Fire Boys and Girls, American organization for boys and girls from birth to age 21, originally the Camp Fire Girls, for girls 6 to 18 years old. It was founded (1910) by Luther Halsey Gulick (1865–1918) and other educators "to perpetuate the spiritual . Before joining Fleishman, she served as Vice President, Center for Advanced Media Studies, executive producer of the nationally syndicated TV program, Healthcare Business Review, and was an education consultant with the Dept. of Health & Human Services. "Capital Strategies already had a stellar list of health care clients," said Capital Strategies CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ken Eudy. "Carolyn Hartley's leadership will strengthen our national media relations and our strategic counseling for health care clients." Capital Strategies provides strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , marketing communications and public affairs counsel to a wide range of regional and multi-national companies, including Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. of North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. and Deloitte Consulting. The agency's depth in public affairs and relationships with Food and Drug Administration, Health Care Finance Administration, Health Insurance Accountability and Portability Act and Occupational Safety and Health Administration Occupational Safety and Health Administration (OSHA), U.S. agency established (1970) in the Dept. of Labor (see Labor, United States Department of) to develop and enforce regulations for the safety and health of workers in businesses that are engaged in interstate are critical components that aid pharmaceutical, biotech and medical device companies in getting products to market. Strategic experience with medical universities, clinical research organizations, eHealth and information management companies widen the healthcare platform for new business growth. Capital Strategies is a full-service public relations, public affairs and marketing communications firm based in Raleigh, N.C. The company also has an office in Charlotte, N.C. Its services include strategic communications planning, grassroots programs, web services, brand development and graphic design. For more information, visit www.capstrat.com. |
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