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Capital District's Most Preferred Yellow Pages - The Capital District Verizon Yellow Pages - Now Arriving.

67 Percent Prefer the Verizon Yellow Pages from Idearc Media Corp.; Consumers Have Chance to Win $2 Million

ALBANY, N.Y. -- Third-party research shows that two out of three people in and around Albany, Schenectady and Troy prefer one or more of the Capital District Area Verizon Yellow Pages, which are now hitting doorsteps across the region. But, there's another reason to look inside the 2007 edition of the area's most used1 and most preferred2 yellow pages when it arrives: It could mean a chance to win $2 million.

Idearc Media Corp., publisher of the Verizon Yellow Pages and provider of SuperPages.com, is delivering the three editions of the 2007 Capital District Area Verizon Yellow Pages to residents and businesses across the area. A game piece for the $2 Million Capital District Spending Spree can be found inside the new directories.

In addition to market-leading consumer preference, research also showed that forty-five percent of respondents confirmed using the Verizon Yellow Pages within the past week.3

By playing the scratch-and-win $2 Million Capital District Spending Spree, local residents can instantly win a shot at $2 million - or one of 64 $25,000 spending sprees or 10,000 other prizes. Full details on the sweepstakes can be found at www.superpages.com/rules.

In addition to comprehensive white and yellow pages, the Verizon Yellow Pages Capital District Area editions for Albany, Schenectady and Troy feature:

* valuable coupons from many local businesses;

* menus from area restaurants; and

* guides to popular attractions, including museums and recreational activities.

* an easy to reference government section for local city, town and village office listings, as well as listings for county, state and federal offices

For residents who choose to access business listings via the Internet, SuperPages.com (www.superpages.com), the expert in local search, enables consumers to find local and national businesses and compare goods and services of merchants when they are ready to buy.

Residents and businesses who don't receive their new 2007 Capital District Area Verizon Yellow Pages by late February can call 1-800-888-8448 to order a copy.

(1) Research conducted by the Gallup Organization in April 2006 with adults (age 18 and over) in the Verizon Capital District Area. Results projected to the adult population of 540,415. Verizon Capital District directories include directory numbers 049046, 052089 and 052431; results weighted by population.

(2) Of those indicating a preference.

(3) Usage and usage share patterns based on past seven-day use at the time research was conducted.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, SuperPages.com[R] (www.superpages.com), SuperPages Mobile[TM], Solutions At Hand[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. In addition, Idearc is the largest publisher of Hispanic directories in the United States. SuperPages.com, the expert in local search with more than two billion searches for two consecutive years, includes a comprehensive list of businesses in the United States - a total of more than 19 million. SuperPages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
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Publication:Business Wire
Date:Feb 15, 2007
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