Capital District's Most Preferred Yellow Pages - The Capital District Verizon Yellow Pages - Now Arriving.67 Percent Prefer the Verizon Yellow Pages from Idearc Media Idearc Media (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX with a corporate office located at DFW Airport. Corp.; Consumers Have Chance to Win $2 Million
ALBANY, N.Y. -- Third-party research shows that two out of three people in and around Albany, Schenectady and Troy prefer one or more of the Capital District Area Verizon Yellow Pages, which are now hitting doorsteps across the region. But, there's another reason to look inside the 2007 edition of the area's most used1 and most preferred2 yellow pages when it arrives: It could mean a chance to win $2 million.
Idearc Media Corp., publisher of the Verizon Yellow Pages and provider of SuperPages.com, is delivering the three editions of the 2007 Capital District Area Verizon Yellow Pages to residents and businesses across the area. A game piece for the $2 Million Capital District Spending Spree Noun 1. spending spree - a brief period of extravagant spending
spree, fling - a brief indulgence of your impulses can be found inside the new directories.
In addition to market-leading consumer preference, research also showed that forty-five percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. confirmed using the Verizon Yellow Pages within the past week.3
By playing the scratch-and-win $2 Million Capital District Spending Spree, local residents can instantly win a shot at $2 million - or one of 64 $25,000 spending sprees or 10,000 other prizes. Full details on the sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. can be found at www.superpages.com/rules.
In addition to comprehensive white and yellow pages, the Verizon Yellow Pages Capital District Area editions for Albany, Schenectady and Troy feature:
* valuable coupons from many local businesses;
* menus from area restaurants; and
* guides to popular attractions, including museums and recreational activities.
* an easy to reference government section for local city, town and village office listings, as well as listings for county, state and federal offices
For residents who choose to access business listings via the Internet Internet
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , SuperPages.com (www.superpages.com), the expert in local search, enables consumers to find local and national businesses and compare goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. of merchants when they are ready to buy.
Residents and businesses who don't receive their new 2007 Capital District Area Verizon Yellow Pages by late February can call 1-800-888-8448 to order a copy.
(1) Research conducted by the Gallup Organization in April 2006 with adults (age 18 and over) in the Verizon Capital District Area. Results projected to the adult population of 540,415. Verizon Capital District directories include directory numbers 049046, 052089 and 052431; results weighted by population.
(2) Of those indicating a preference.
(3) Usage and usage share patterns based on past seven-day use at the time research was conducted.
About Idearc Inc.
Idearc Inc. (NYSE NYSE
See: New York Stock Exchange :IAR IAR - Instruction Address Register.
The IBM name for program counter. ) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, SuperPages.com[R] (www.superpages.com), SuperPages Mobile[TM], Solutions At Hand[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . In addition, Idearc is the largest publisher of Hispanic directories in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . SuperPages.com, the expert in local search with more than two billion searches for two consecutive years, includes a comprehensive list of businesses in the United States - a total of more than 19 million. SuperPages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.