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Capital Bank & Trust Uses Goldleaf to Acquire More Than 600 New Accounts.


BRENTWOOD, Tenn. -- Goldleaf Financial Solutions, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:GFSI GFSI Global Food Safety Initiative
GFSI Gallagher Financial Systems, Inc.
), a provider of integrated technology-based solutions designed to improve the performance of financial institutions, and a market leader in Web-based automated clearing house See ACH.  ("ACH (Automated Clearing House) A system of the U.S. Federal Reserve Bank that provides electronic funds transfer (EFT) between banks. It is used for all kinds of fund transfer transactions, including direct deposit of paychecks and monthly debits for routine payments to ") and remote deposit solutions, today announced that Nashville, Tennessee-based Capital Bank & Trust has acquired more than 600 new accounts since implementing Goldleaf's checking acquisition program. The bank began the program in September 2006, which has resulted in approximately $1.0 million in new deposits.

As part of its strategic focus, the bank was actively seeking solutions that would grow its core deposits. With many competitors in the market offering incentives to customers who opened a new account, Capital Bank & Trust began looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a similar plan that would allow the bank to differentiate itself. After a detailed review of account origination programs, the bank selected Goldleaf's checking acquisition program. Goldleaf identified the areas for growth and worked with Capital Bank & Trust to create targeted direct mail pieces complemented by optimal incentives to generate interest. Based on market research, the bank used a premium gift as the incentive to encourage customers to open a new account.

"Knowing our customers is what we do best," said Stratton Huggins, assistant vice president of Capital Bank & Trust. "We pride ourselves on knowing not only our customers' names, but also understanding their needs from a financial institution. Part of that is providing products and services that our customers want. Working with Goldleaf, that is precisely what we were able to accomplish. We advanced the bank's strategy of increasing core deposits, while still exceeding our goals of acquiring new customers and maintaining our good hometown home·town  
n.
The town or city of one's birth, rearing, or main residence.

Noun 1. hometown - the town (or city) where you grew up or where you have your principal residence; "he never went back to his hometown again"
 appeal. In four months we acquired 605 accounts. Based on our success rate thus far, the bank hopes that number will double by September 2007."

"In our experience, success is largely affected by how involved executive management is when launching a new product or service," said Jennifer Napolitano, director of product development for Goldleaf Financial Solutions. "Capital Bank & Trust's executive management assisted in driving the checking acquisition program. The bank's results are a testament to their success."

"Financial institutions are focused on growing core deposits," said Lynn Boggs, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Goldleaf Financial Solutions. "Goldleaf has created a suite of solutions geared toward helping financial institutions achieve that goal, from remote deposit to checking acquisition programs. We design our products to maximize an institution's return on investment by providing ways to acquire low-cost deposits through a variety of product offerings."

About Goldleaf

Goldleaf Financial Solutions, Inc. (GFSI) offers a fully featured strategic product suite that provides core data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a , item processing, check and document imaging, ACH origination and processing, remote check capture and deposit processing, accounts receivable financing Accounts Receivable Financing

A type of asset-financing arrangement in which a company uses its receivables - which is money owed by customers - as collateral in a financing agreement. The company receives an amount that is equal to a reduced value of the receivables pledged.
 solutions, teller automation, turn-key leasing solutions, Web site design and hosting and retail inventory management services. The company's full suite of products and services enables financial institutions and their small- to medium-sized business customers to better compete more effectively in today's aggressive financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 marketplace, grow their trusted financial relationships and provide increased profitability through the efficient use of technology and an expanded community presence. For more information about Goldleaf or its line of products for community financial institutions, please visit the company at www.goldleaf.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

Certain statements made in this press release may constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements are based on management's current expectations and include known and unknown risks, uncertainties and other factors, many of which the Company is unable to predict or control, that may cause the Company's actual results or performance to materially differ from any future results or performance expressed or implied by such forward-looking statements. These statements involve risks and uncertainties, including, without limitation, risks and uncertainties associated with the ability of the Company's suite of products and services to enhance the competitiveness of its clients. These and other risks and uncertainties the company faces are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company cautions investors that any forward-looking statements made by the Company are not necessarily indicative of future performance. The Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet services.
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Publication:Business Wire
Date:Mar 19, 2007
Words:722
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