Capgemini Continues Investment in North America with Launch of New Wave of Brand Advertising Campaign; Spend Includes Key Newspapers, Magazines, Airports and Online Media across U.S. and Canada.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Capgemini, a global leader in consulting, technology and outsourcing, today announced it has launched the next wave of its brand advertising campaign in the United Sates and Canada. Themed "The Collaborative Business Experience" and designed to reach business and technology decision-makers, this investment in print, airport and online media expands Capgemini's commitment to enhance its market share in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Throughout the summer, a series of advertisements will appear in major national newspapers and magazines, on billboards at North America's busiest airports, on top websites and on leading online search engines. The campaign communicates the power of "The Collaborative Business Experience," the brand name for Capgemini's unique approach to working jointly with clients to target and create value, mitigate and manage risk, optimize client capabilities, and align the organization. It illustrates how a collaborative approach allows businesses to reap rewards through the power of cooperation. The creative was developed with Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 and was photographed by award-winning American photographer Stephen Wilkes. "As we do all over the world, Capgemini has a strong and competitive business in a number of high-growth market segments in North America," said Paul Hermelin Paul Hermelin is a French businessman. He was Dominique Strauss-Kahn's chief-of-staff in 1991, and is the current CEO of Capgemini. , Group Chief Executive Officer, Capgemini. "With the launch of The Collaborative Business Experience branding campaign, we look forward to increasing our market awareness - and market share - throughout North America in the months ahead." "The Collaborative Business Experience is one of our competitive advantages," said Salil Parekh, General Manager of Capgemini's North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Project & Consulting practice. "Together with our clients, we analyze how they can gain added value from our collaboration. This advertising campaign highlights how we use our combined knowledge, skills and experience to help our clients meet their business goals and increase shareholder value." According to Chris Carrington, leader of Capgemini Outsourcing North America, "With North American companies increasingly seeking new ways to improve performance and drive business results in today's competitive environment, we're confident that The Collaborative Business Experience campaign will resonate strongly." Capgemini's Collaborative Business Experience campaign comes on the heels of the company's investments in sponsorships of major technology and industry conferences and thought leadership reports. Recent examples include SAP's Sapphire in Orlando in May (http://www.us.capgemini.com/news/event.asp?EventID=304), Capgemini's CFO See Chief Financial Officer. Study (http://www.us.capgemini.com/cfo/), and the upcoming Platts 3rd Annual Utility Mergers & Acquisitions Conference, June 26 and 27 in New York (http://www.us.capgemini.com/news/current_news.asp?ID=559). Capgemini's media partners in the U.S. and Canada for this wave of the branding campaign are (alphabetical by category): --Newspaper: The Globe and Mail, National Post, The New York Times, The New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. Wall Street Journal and The Washington Post --Magazines: Barron's, Business Week, CFO Magazine, The Economist, Forbes, Fortune, Harvard Business Review Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and and Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: --Outdoor/Airport: Atlanta Hartsfield, Chicago O'Hare, Dallas Fort Worth, Detroit Metro Wayne County, Kansas City, Newark Liberty, New York Liberty, New York relates to two locations in Sullivan County, New York, United States:
--Online: CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , Dow Jones, Forbes, MSNBC/CNBC and The Washington Post --Search Engines: Business.com, Google and Yahoo About the Capgemini Group Capgemini, one of the world's foremost providers of Consulting, Technology, and Outsourcing services, has a unique way of working with its clients, which it calls the Collaborative Business Experience. Through commitment of mutual success and the achievement of tangible value, the company helps businesses implement growth strategies, leverage technology and thrive through the power of collaboration. Capgemini employs approximately 60,000 worldwide and reported 2005 global revenues of 6.954 billion euros. More information about individual service lines, offices and research is available at www.capgemini.com. |
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