Capella Education Selects DataFlux to Power Real-time Data Integration Effort.

Parent company of Capella University turns to DataFlux technology to improve and enhance student information at the point of capture

CARY, N.C. -- DataFlux, the leader in data quality and data integration solutions, today announced that Capella Education Company (NASDAQ: CPLA), a pioneer in online education, has selected DataFlux technology for a data quality and data integration initiative designed to enhance the value of its information on current and prospective students.

Capella Education, parent company of Capella University, utilizes customer relationship management (CRM) systems to track interactions with nearly 20,000 active students as well as hundreds of thousands of potential students. To refine its view of this network of contacts - and better understand its interactions with these individuals - Capella Education chose DataFlux software to standardize and verify information across CRM applications.

"Our current IT infrastructure provided the ability to manage information within individual systems, but we wanted to do more with that data across these sources," said Karl Lacher, manager of business intelligence for Capella Education. "DataFlux technology provided the tools to integrate real-time data quality and data integration practices within our existing applications, helping maximize the value of the data within these CRM systems."

An existing DataFlux customer, Capella Education expanded their use of DataFlux technology, adding the DataFlux Integration Server to support real-time data quality and data integration capabilities. With enhanced capabilities to find and locate similar records across sources, the technology provided a way for staff to receive notices to update an existing record instead of entering a new, duplicate entry.

"DataFlux has a long and successful relationship working with companies like Capella Education - an organization that understands the positive impact that data improvement can have on their business," said Tony Fisher, president and CEO of DataFlux. "By making data quality a cornerstone of their CRM initiatives, Capella Education takes a proactive approach to managing customer information - and provides the foundation for more effective customer relationships."

About Capella Education Company

Capella Education Company (NASDAQ: CPLA) is a national leader in online education and the parent company of Capella University, a regionally accredited online university. The company focuses on online educational quality and learner success to achieve its business growth.

Capella University, founded in 1993, offers graduate degree programs in the fields of business, information technology, education, health, human services, public safety, and psychology, as well as bachelor's degree programs in the fields of business, information technology, health, and public safety. The university is exclusively online, and focuses on the needs of adult students who want a high-quality education they can pursue from any location. More than 19,900 students are currently enrolled, representing all 50 states and 56 countries. Nearly 84 percent are pursuing master's or doctoral degrees.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a unified view of customers, products, suppliers or any other corporate data asset. A wholly owned subsidiary of SAS (www.sas.com), DataFlux customers can rapidly assess and improve problematic data, building the foundation for enterprise data governance. Effective data governance delivers high-quality information that can fuel successful enterprise efforts such as risk management, operational efficiency and master data management (MDM). To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. [R] indicates USA registration. Copyright (c) 2007 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.