Capcom's Fighters Edge Becomes Capcom Edge; Frequent Buyer Program Expands to All Products.

SUNNYVALE, Calif.--(BUSINESS WIRE)--July 16, 1999--

Capcom Entertainment today announced that its Fighters Edge(R) promotion, launched last year as the gaming industry's first frequent buyers program for fighting games, will be expanded this September to Capcom Edge, a broad based program encompassing all Capcom games.

Capcom Edge is a program whereby consumers earn and collect points with the purchase of specially marked Capcom games. As the collection of points accrue, consumers can redeem them for merchandise that ranges from a Capcom Edge t-shirts and hats to gaming gear or a new stereo.

Capcom's powerful fall line-up of products supporting Capcom Edge include, Dino Crisis, Resident Evil 3 Nemesis and Trick'N Snowboarder for the PlayStation; Power Stone, Marvel vs. Capcom and Street Fighter Alpha 3 for the Sega Dreamcast; and Resident Evil 2 for the Nintendo 64. Capcom Edge products have a branded package look to maximize impact at retail.

"This is an incredible program for consumers," said Todd Thorson, senior product marketing manager, Capcom Entertainment. "Capcom has a tremendous line up of product this fall. Rewarding customers for purchasing the games they already love is icing on the cake for the consumer. This program only reinforces Capcom's leadership position in the industry."

An updated Capcom Edge logo will be used on marketing and sales vehicles to introduce this expanded promotion including print ads, counter cards, consumer guides, brochures posters and sales video. Capcom Edge will upgrade the awards, update the store manager guide and introduce a new retail/store manager prize component.

Capcom Edge is free to join. Consumers can register several ways, including mail-in registration cards found in Capcom print advertising, and participating retail outlets, as well as online at www.capcom.com. Once registered, participants receive by mail a Capcom Edge Kick-Off Kit.

This packet includes a program brochure with the reward structure and complete rules and regulations, a collectable Capcom Edge phone hint card, a set of collectable trading cards and temporary tattoos. Fighters Edge(R), launched in June of 1998, had more than 35,000 registrants in its first 90 days. Today, the list includes more than 75,000 members.

"Fighter Edge was a huge incentive for consumers last year," said Doreen McKenzie, buyer and divisional merchandise manager, Babbages Etc. "The program generated multiple sales for our stores and all Babbages and Software Etc. employees were well trained and supportive of the program. With the line-up of products Capcom has this fall, Capcom Edge is an instant success."

Capcom Entertainment of Sunnyvale, is a wholly owned subsidiary of Capcom Co., Ltd. of Japan. A leading force in the multi-billion dollar interactive entertainment industry, Capcom's legacy spans 20 years of entertaining video gamers.

Capcom develops, markets, and distributes home video games for the PlayStation, Sega Dreamcast and Nintendo 64 game consoles, Game Boy Color  System and coin-operated games. Worldwide recognizable product lines include the Street Fighter, Mega Man, Breath of Fire, and the Resident Evil series.

Note to Editors: GamePro's Fighter's Edge(R) is a registered trademark of GamePro magazine -- the world's largest multiplatform gaming publication, and the official magazine sponsor of the Capcom Fighters Edge promotion. Capcom is a registered trademark of Capcom Co., Ltd. All other names are trademarks of their respective holders.