Canwest Announces New Operating Structure for Digital Media.TORONTO -- Canwest announced today it will bring together its publishing and broadcast digital teams under a single strategy and leadership. Graham Moysey will expand his role as Senior Vice President and General Manager, Canwest Publishing Digital Media to include all Canwest Broadcast Digital Media assets. "Graham Moysey will lead a team of extremely talented people under a common strategy that will best leverage the Canwest advantage," said Dennis Skulsky, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Canwest Publishing. "This further reinforces our commitment to invest in growth media and will allow us to scale meaningful solutions for our agency base and continue to engage our growing digital audiences." The move builds on recent successful cross platform initiatives including a Holiday Guide which showcases content from both broadcast and publishing digital assets and is cross promoted through various properties. "The way our content is consumed continues to evolve," said Mr. Moysey. "Both advertisers and audiences challenge us to be ever more innovative. A consistent digital strategy across broadcast and publishing is paramount to realizing both synergies and scale." Advertisers look to Canwest for its ability to take rich content and scale it into integrated multi-platform initiatives that best meet client objectives. As the media industry continues to change, Canwest is well positioned with its depth of offerings that span a variety of audiences and media including genre specific content, more than 80 destination websites, on-the-go mobile offerings, video on demand and podcasts. The strategy provides customer tailored solutions that are national in scope, local in ability - and achievable through one point of contact. About Canwest Global Communications CanWest Global Communications Corp. TSX: CGS TSX: CGS.A NYSE: CWG is one of Canada's largest international media companies. The company's head office is situated in Winnipeg, Manitoba, at the tallest building (CanWest Global Place) in the city and it is on the Corp. Canwest Global Communications Corp. (www.canwest.com), (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension : CGS CGS centimeter-gram-second system. CGS or cgs abbr. centimeter-gram-second system. CGS, c.g.s. and CGS.A,) an international media company, is Canada's largest media company. In addition to owning the Global Television Network, Canwest is Canada's largest publisher of paid English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. daily newspapers and owns, operates and/or holds substantial interests in conventional television, out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. , specialty cable channels, web sites and radio stations and networks in Canada, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Australia, Turkey, Indonesia, Singapore, the United Kingdom and the United States. |
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