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Cantor Fitzgerald, L.P. President and CEO Challenges Futures Industry to Seize Growth Opportunity in On-line Market.


NEW YORK--(BUSINESS WIRE)--May 11, 1999--

Speaking today at the Futures and Options World Derivatives and Risk Conference in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Cantor Fitzgerald, L.P. President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Howard W. Lutnick challenged his colleagues in the futures industry to seize the opportunity for growth in the e-commerce arena by offering their customers the opportunity to trade futures on-line.

Also the Co-Chairman of the Cantor Exchange (CX), the first full-time electronic exchange for the trading of U.S. Treasury U.S. Treasury

Created in 1798, the United States Department of the Treasury is the government (Cabinet) department responsible for issuing all Treasury bonds, notes and bills. Some of the government branches operating under the U.S. Treasury umbrella include the IRS, U.S.
 futures, Mr. Lutnick urged the large gathering of futures industry professionals to tap into the vast customer base of retail day traders before the opportunity to do so is lost.

"With on-line day trading Day trading

Establishing and liquidating the same position or positions within one day's trading.
 growing at 30% a quarter, the futures industry has an enormous opportunity to seize on to fall on and grasp; to take hold on; to take possession of suddenly and forcibly.
- Chapman.

See also: Seize
 this trend, and the key is providing electronic access. Toward that end, the Cantor Exchange has created the most fundamental shift in opportunity for the FCM FCM

See: Futures commission merchant


FCM

See futures commission merchant (FCM).
 community and the broker-dealer community in the United States by providing an electronic marketplace for futures, which can be accessed by end users only through clearing members and FCMs," said Lutnick. Laying down the challenge to his colleagues, Lutnick added, "Which futures company will be out in front in bringing the industry on-line, in allowing its customers to trade electronically? If the futures industry doesn't take this opportunity, there will be one of today's established on-line brokers who will electronically build that franchise."

The Cantor Exchange (CX) utilizes Cantor Fitzgerald's new interactive Speed technology to allow Futures Commission Merchants (FCM) to integrate access to the CX into their own desktop and provide their customers direct access to the exchange. Through its Application Programming Interface (API), Cantor Exchange enables its clearing members and FCMs to provide electronic access.

"There is an incredible new customer base who would like to be able to trade bonds or foreign exchange on-line but no one is providing them with that opportunity. The Cantor Exchange enables every FCM and any broker-dealer who wishes to become an FCM, to go into the on-line futures brokerage business. The FCM's role in this new paradigm New Paradigm

In the investing world, a totally new way of doing things that has a huge effect on business.

Notes:
The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework.
 is to shape the customer experience trading on-line, and to guarantee their credit into the market. The firm who does this best will win and capture a potentially large new customer base," added Lutnick.

Following Mr. Lutnick's address, Leo Melamed, Chairman Emeritus and Senior Policy Advisor of the Chicago Mercantile Exchange Chicago Mercantile Exchange (CME)

Chicago Mercantile Exchange (CME) is the largest futures exchange in the United States and the second largest exchange in the world for the trading of futures and options on futures.
 (CME CME

See: Chicago Mercantile Exchange


CME

See Chicago Mercantile Exchange (CME).
) endorsed Lutnick's view, citing the immense success of the E-mini, the fully electronic futures contract traded on the CME which has been embraced by the day trading community.

"ETrade is worth $12 billion, Ameritrade is worth $6 billion and Priceline.com is an $18 billion travel agency. The opportunity is there for a futures company to take the industry on-line, to bring them to the Internet and to allow them to trade electronically. The firm that leads the way will be the next 10 or 20 billion dollar new comer," said Lutnick.

The Cantor Exchange is a joint venture of Cantor Fitzgerald and the New York Board of Trade (NYBOT NYBOT

See New York Board of Trade (NYBOT).
). Cantor Fitzgerald operates the trading platform for CX, utilizing the trading and distribution systems that have been perfected in Cantor Fitzgerald's highly liquid U.S. Treasury cash market. Cantor Fitzgerald provides a broad spectrum of institutional brokerage and execution services to the global financial markets. It operates the world's largest electronic marketplace for G10 sovereign debt, emerging markets, and Eurobonds and is also one of the largest "third market" equity operations in the U.S. stock market.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 12, 1999
Words:589
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