Cantel and AT&T announce strategic alliance and technology agreement.

TORONTO--(BUSINESS WIRE)--Nov. 13, 1996--

New generation of wireless services will be available to

more than 100 million people in North America 

Rogers Cantel Mobile Communications Inc. and AT&T Canada Inc. today announced a long-term strategic alliance that includes the licensing of the AT&T brand and a technology and marketing agreement with AT&T Wireless Services. This agreement will result in services that will be sold under the CANTEL AT&T name and will expand the seamless availability of Cantel's and AT&T's wireless services, including Digital PCS, throughout Canada and the United States.

This co-branding agreement combines the customer service, quality, innovation and reliability attributes of both Cantel, the best known wireless name in Canada, and AT&T, the world's most recognized telecommunications brand.

"Cantel's Canadian experience as a leading wireless provider will now be complemented by AT&T's global expertise," said Cantel Chairman and President and CEO of Rogers Communications Inc. Edward S. Rogers. "The co- branding agreement is a visual expression of the enhanced levels of service and value which will now be offered to Cantel and AT&T Wireless customers."

Combined with more than 70 million potential customers in 40 metropolitan areas in the United States and 30 million potential customers in Canada, 100 million potential customers in North America will have seamless accessibility to new wireless services under the agreement. The technology agreement between Cantel and AT&T Wireless Services brings seamless wireless communications to customers of the two companies on both sides of the border. Further, under the terms of the technology agreement, Cantel customers will reap the benefits of enhancements AT&T Wireless Services makes to its offerings.

"With this co-branding agreement, AT&T Canada is providing a prime example of how our global strategy is working," said Robert E. Allen, chairman of AT&T. "We are entering into this relationship with a strong partner who has the same commitment to the standards of its brand that we do. Together, Cantel and AT&T Wireless Services will now be able to provide seamless and expanded wireless services to our respective customers throughout North America."

Last week, Cantel announced its introduction of Digital PCS; AT&T Wireless Services also recently announced its AT&T Digital PCS offering. Some of the features that will be available to customers in Canada and the United States include Calling Line ID and Visual Call Waiting, so a quick glance tells customers they have messages. Customers can also receive text and numeric messages on their phones from personal computers and text dispatch services via the new Short Message Service option.

AT&T Wireless Services plans to broaden its AT&T Digital PCS coverage to more than 200 million people by the end of 1997, thereby covering 80 percent of the U.S.

Cantel is Canada's largest wireless company, providing access to 94 percent of Canadians with more than 1.5 million wireless customers. Based on a TDMA IS-136 platform, the company will offer Cantel AT&T Digital PCS service to all major cities and transportation corridors in Canada.

This long term agreement involves royalty payments, the issuance of warrants, and payments to AT&T for marketing and technical support. The warrants will be exchangeable on a one-for-one basis over several years, for $32.5 million worth of Cantel Class B Shares. These shares will be issued from the treasury of Rogers Cantel Mobile Communications Inc. In addition, Cantel will include a representative from AT&T Wireless on the board of RCMCI.

Rogers Cantel Mobile Communications, Inc., (TSE:RCMB;NYSE:RCN) an 80 percent owned subsidiary of Rogers Communications, Inc., owns and operates Canada's nationally licensed wireless company. Cantel offers a full range of wireless communications services including voice, data and paging.

AT&T Canada, a wholly owned subsidiary of AT&T (NYSE:T), the world's leading provider of communications services and products, is fast becoming a full service provider of telecommunications in Canada.

AT&T Wireless Services is a premier global provider of wireless voice, advanced messaging, aircraft communications and wireless data services. AT&T Wireless Services is a wholly owned subsidiary of AT&T.

CONTACT: Taanta Gupta Jim Baskin Todd Wolfenbarger

Cantel AT&T Canada AT&T Wireless Services

[phone] [phone] [phone]