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Canopy Financial and Subimo Partner to Launch Decision Support Tools for Financial Institutions.


Easy-to-Use Online Tools Help Consumers Better Manage Health Savings and Expense Accounts by Comparing Hospitals, Treatments, Doctors and Drug Costs

CHICAGO -- Subimo, a leader in web-based healthcare decision-support tools, and Canopy Financial, a leading provider of financial technologies that power consumer-driven healthcare products and services, announced today the launch of HealthAdvisor FI(SM), an innovative suite of decision-support tools and content for financial institutions.

Integrated with HealthDirect(SM), Canopy's online Health Savings Account A Health Savings Account (HSA) is a tax-advantaged medical savings account available to taxpayers in the United States who are enrolled in a High Deductible Health Plan (HDHP). The funds contributed to the account are not subject to federal income tax at the time of deposit.  (HSA HSA Health Savings Account (US)
HSA Human Serum Albumin
HSA Human Services Agency (Nevada)
HSA Health Services Agency
HSA Health and Safety Authority (Ireland) 
) and Health Expense Account (HEA HEA Higher Education Academy (York, UK)
HEA Higher Education Act of 1965
HEA Higher Education Authority
HEA Health Education Authority
HEA High Energy Astrophysics
HEA Happily Ever After
HEA Hockey East Association
) administration platform, and powered by Subimo's award-winning Healthcare Advisor(SM)suite, HealthAdvisor FI(SM) allows financial institutions to offer a rich and relevant set of capabilities to help consumers easily research hospitals, doctors, treatment and drug cost options to make decisions that are best for themselves and their families.

"The challenge for financial institutions is to determine the extent to which they want to support consumer choice and decision making as it relates to healthcare," said Vik Kashyap, Chairman and Founder of Canopy Financial. "For example, as a consumer reviews their prior month spend report and notices a large percentage of their healthcare expenses are related to prescription medicines, they can now compare generic alternatives and model the impact those cost savings may have on their account - all online and in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  at the consumer banking website. This is the kind of consumer experience this partnership fosters."

"Banks will play an increasingly important role in helping consumers make better healthcare decisions through leading tools and specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 content," said Ann ANN, Scotch law. Half a year's stipend over and above what is owing for the incumbency due to a minister's relict, or child, or next of kin, after his decease. Wishaw. Also, an abbreviation of annus, year; also of annates. In the old law French writers, ann or rather an, signifies a year.  Mond Johnson, President of Subimo. "Canopy Financial has emerged as a leader in helping banks expand their offerings through financial technologies built specifically for the consumer-driven healthcare market. Within Canopy's solution, Subimo's Healthcare Advisor(SM) suite and Coverage Advisor(SM) products augment aug·ment  
v. aug·ment·ed, aug·ment·ing, aug·ments

v.tr.
1. To make (something already developed or well under way) greater, as in size, extent, or quantity:
 the entire consumer experience."

HealthAdvisor FI(SM) also allows consumers to compare the costs and benefits of multiple health insurance plan offerings, as well as model the impact that contributions to a Health Savings Account (HSA) and an HSA Investment Account may have on long-term savings goals. In addition, HealthAdvisor FI(SM) includes the industry's most comprehensive knowledgebase of account basics and FAQs from Canopy Financial's Health Savings Account portal, HSA Insider (www.hsainsider.com).

About Subimo

Headquartered in Chicago, IL, Subimo, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 licenses an award-winning suite of decision tools, which provide a unique combination of data, content, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 and interactive models, along with a variety of online wellness tools, so consumers can easily manage and track their personal health status, select insurance coverage, fund their tax-preferred accounts, determine costs for medical services, and select hospitals, drugs, and physicians. Everyone saves money when consumers have better information and can make better choices. Nearly 75 million Americans have access to Subimo's tools through their insurance company or employer. For more information, visit www.subimo.com call 888-SUBIMO-1.

About Canopy Financial

Canopy Financial provides innovative technology solutions that address the convergence of healthcare and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
. Serving a diverse range of healthcare, financial services, and technology clients, Canopy empowers the development and delivery of branded, best-in-class consumer-driven healthcare products and services through its market-leading offerings, including HealthDirect(SM), HealthDirect Investments(SM), HealthDirect Bill Pay(SM), CardLink(SM), HSA Marketplace(SM), and HealthScore(SM). Canopy syndicates its Health Savings Account thought leadership and domain expertise through its portal HSA Insider (www.hsainsider.com), a leading online resource regarding Health Savings Accounts. Canopy maintains offices in Chicago and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. For more information, please visit our web site at www.canopyfi.com or call 1-866-960-4700.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 2006
Words:581
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