Canon participates in Powered by Motorola with picture-perfect camcorder.AUSTIN, Texas--(BUSINESS WIRE)--Sept. 26, 1995--Motorola (NYSE NYSE See: New York Stock Exchange : MOT) Semiconductor Products Sector announced today that Canon will be participating again in the Powered By Motorola initiative with the new Canon ES5000 camcorder. The multifeatured ES5000 autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically feature is controlled by the Motorola 68HC16 allows users to focus with their eyes. "We are excited to be associated with Powered By Motorola once again," said Canon Group Executive, Video Products Group Isao Yoshii. "With Motorola's innovative technology, Canon is able to bring the consumer picture-perfect videography vid·e·og·ra·phy n. The art or practice of using a video camera. vid  e·og in a very compact form." Powered By Motorola, started in 1988, is a customer marketing and branding initiative that highlights key Motorola customers like Canon and the unique role Motorola's components play in their products. The initiative, which includes customers form a variety of industries such as automotive, communications, computer and consumer electronics, incorporates advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , tradeshows and special industry event opportunities. "Canon is on the cutting edge of consumer technology, and they are a valued customer of Motorola," said Brian Wilkie, Motorola corporate vice president and general manager of Motorola's Advanced Microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit. Division. "The Powered By Motorola initiative has allowed us to combine our marketing efforts with those of our customers, demonstrating Motorola's commitment to their success, and showing how our technology impacts people's lives." Having 1994 worldwide sales of $6.9 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of wireless communication, semiconductors, and advanced electronic systems and services. Major equipment businesses include cellular telephone, two-way radio A voice network that provides an always-on connection enabling the user to just "push the button and talk." Also called "dispatch radio," two-way radio has traditionally been used by police, fire, taxi and other mobile fleets. , paging and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , personal communications, automotive, defense and space electronics and computers. Communication devices, computers and millions of consumer products are powered by Motorola semiconductors. Motorola's 1994 sales were $22.2 billion. -0- Note to Editors: Motorola and Powered By Motorola are registered trademarks of Motorola, Inc. CONTACT: Motorola Sarah Russ, 512/891-8298 http://www.design-net.com/pbm/pbmhome.html |
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