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Canon offers purchase incentive on popular StarWriter JET 300 Personal Publishing System.


LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--June 27, 1997--

$50 Rebate rebate, partial refund of the total price paid for goods or services. In the United States, rebates were historically given by railroads to favored shippers as a return on transportation charges.  Positioned to Attract Back-to-Schoolers

Canon U.S.A., Inc., the leading supplier of office products for the home and small business, announced today that effective July 1, 1997 the company will offer a $50 rebate with the purchase of a StarWriter(TM) JET 300 personal word processor. The rebate will run through September 30, 1997.

"Since consumers, particularly students and their parents, are always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to minimize the expenses associated with going back to school, Canon is making it easier to purchase a word processor, one of the basic necessities required by today's students," said James J. Rosetta, director and general manager, Canon Office Products Division.

To receive the rebate, consumers complete a claim form, provided at retail, and mail it to Canon with the original sales receipt (or photocopy) and the original UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org).  bar code. Canon will then mail a $50.00 check to the customer.

Point-of-Purchase material, including the promotion claim form pad and eye-catching signage for store display have been developed to support the rebate program at retail locations.

StarWriter Jet 300 a Versatile Performer

Canon's StarWriter Jet 300 features a 30-page built-in Automatic Paper Feeder feeder

abbreviation for self-feeders. Used in feeding groups of animals at intervals of several days. Feed has to be dry and comminuted so that it will run down the spouts from the hopper into the troughs.
, a uniquely designed flat paper path for better document handling and high quality Bubble Jet Canon's trade name for its thermal drop on demand inkjet printer technology. The ink is heated, which produces a bubble that expands and ejects the ink out of the nozzle. As the bubble cools, the vacuum created draws fresh ink back into the nozzle. (TM) printing technology with print speeds of 277 characters per second in draft and 173 c.p.s. in quality mode.

The StarWriter Jet 300 also offers users maximum versatility and functionality for a range of word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and  and other printing applications, including more than 75 built-in Clip Art A set of canned images used to illustrate word processing and desktop publishing documents.  images, Avery label support, 60 graphics symbols; text characters in 21 languages; a choice of five fonts, five type sizes and five type styles for more than 700 print variations. It uses the BCI-10 ink cartridge which incorporates a low ink alarm to alert the user when a new cartridge is needed.

A compact, portable system, the StarWriter Jet 300 also offers a built-in DOS Text File A text file that does not contain any proprietary coding schemes. Batch files and source language programs are examples. It contains only ASCII characters with CR/LFs (carriage return/line feed) at the end of each line.  Conversion that enables the transfer of stored documents on disk for use on a pesonal computer.

The StarWriter Jet 300 is available nationally at office product retailers for an estimated street price of $249.00 with rebate.

CONTACT: Canon U.S.A., Inc.

Russell Marchetta

516/328-5145

rmarchetta@cusa.canon.com

Canon Web Site: http://www.usa.canon.com

-OR-

The Rowland Company

Lisa Kaslyn, 212/527-8976
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 27, 1997
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