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Canon makes personal copying more affordable for the small office/home office professional.


LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--October 30, 1996--

- Free Cartridge with Purchase of PC 700 Series Personal Copiers

Canon U.S.A., Inc., the leading Personal Copier manufacturer for 13 consecutive years, today announced that between November 1 and December 31, 1996 the Company will offer a free E31 Cartridge with the purchase of a PC 700 Series personal copier. Models included in the promotion are the PC 710, PC 720, PC 730, PC 740 and the PC 770.

"As the leading Personal Copier manufacturer, Canon's goal is to continue to offer small business and home-based professionals the highest quality products with value-added benefits," said James J. Rosetta, director and general manager, Canon Office Products Division.

"Since the free cartridge has an approximate value of $125.00, we believe the promotion will help new businesses buy their first copier and provide incentive for established businesses to either upgrade their copier or make a first- time purchase. In addition, the promotion will work in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with the efforts of Canon PC Copier retailers to offer added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to their customers," added Mr. Rosetta.

Consumers who purchase a PC 700 Series Personal Copier between November 1, 1996 and December 31, 1996 will receive a Canon E31 cartridge at the time of purchase. The cartridge has an approximate yield of 3,100 copies.

All PC 700 series Personal Copiers use Canon's patented Single Cartridge System which contains virtually all the copier parts that can run or wear out -- including the drum, development unit and toner An electrically charged ink used in copy machines and laser printers. It adheres to an invisible image that has been charged with the opposite polarity onto a plate or drum or onto the paper itself.  -- in one easily replaceable cartridge. Other key features include Reduction and Enlargement enlargement,
n an increase in size.

enlargement, Dilantin,
n.pr See hyperplasia, gingival, Dilantin.

enlargement, idiopathic,
n
, Instant Warm-Up and Auto Shut-off for time and energy savings. Fourth Quarter Advertising Blitz Supports Free Cartridge Promotion

A comprehensive print advertising campaign, designed to increase awareness of the promotion among consumers, begins in November and will run through the end of the year.

Full-page ads will appear in national newspapers and magazines including The Wall Street Journal, USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
, Business Week, Consumer Digest, Entrepreneur, Fortune Buyer's Guide, Golf Magazine, Home Office Computing, Independent Business, Money-Select, Self-Employed Professional, Success and Time-Digital.

Point-of-Purchase material, including eye-catching signage for store display, has been developed to support the promotion at retail locations.

Canon received the Environmental Protection Agency's 1996 ENERGY STAR Award for Copier Partner of the Year.

Canon U.S.A., Inc., headquartered in Lake Success, New York Lake Success is a village in Nassau County, New York in the United States. The population was 2,797 at the 2000 census.

The Village of Lake Success is in the Town of North Hempstead on northwest Long Island.
, is an industry leader in professional and consumer imaging equipment and information systems. Canon's extensive product line enables businesses and consumers worldwide to capture, store and distribute visual information. Canon products This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 include black and white as well as full-color copiers; word processors; typewriters and calculators; cameras and lenses, camcorders, and loudspeakers; micrographics The production, handling and use of microfilm and microfiche. Images are created by cameras or by COM units that accept computer output directly. The documents are magnified for human viewing by readers, some of which can automatically locate a page using indexing techniques.  and optical disk filing systems; facsimile machines; semiconductor, broadcast and optical equipment, and other specialized industrial products. Canon U.S.A., Inc. employs more than 9,000 people at more than 30 facilities throughout North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. .

As a concerned corporate citizen, Canon instituted the Clean Earth Campaign in 1990, which supports various environmental and recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment.  initiatives. The Campaign has collected more than ten million Canon toner cartridges for recycling and reuse reuse - Using code developed for one application program in another application. Traditionally achieved using program libraries. Object-oriented programming offers reusability of code via its techniques of inheritance and genericity.  as part of its "recycling in the workplace" effort. The Clean Earth Campaign has also supported leading environmental organizations and initiatives to help achieve its other goals of supporting programs that help preserve and protect the environment, enable people to enjoy the environment, and educate people as to its importance. Among organizations supported by Canon U.S.A. through its Clean Earth Campaign are The Nature Conservancy Nature Conservancy, nonprofit organization established in 1951 to preserve or aid in the preservation of natural environments. It protects wilderness areas in the United States and Canada and is affiliated with similar groups in Latin America and the Caribbean. , the National Park Foundation and the National Wildlife Federation.

CONTACT: Canon U.S.A., Inc.

Russell Marchetta, 516/328-5145

Canon Web Site: http://www.usa.canon.com

rmarchetta@cusa.com

or

The Rowland Company

Lisa Kaslyn, 212/527-8976
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 30, 1996
Words:622
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