Canon introduces four new cameras for advanced photo system, including world's smallest and lightest 2X zoom point-and-shoot; Three Compacts and one SLR depart from traditional camera design while maintaining Canon tradition for innovation.
Inc. today announced the world's smallest and lightest 2x point-and-shoot camera - the credit-card-sized ELPH ELPH electronic photography (Canon camera model)
ELPH Electronic Physics - as well as three additional models for the Advanced Photo System at this year's Photo Marketing Association Trade Show and Convention.
"As the camera market-share leader in North America, Canon has long been committed to making photography easy and fun for consumers everywhere. With our new Advanced Photo System cameras, we've taken a big leap forward to move photography into the next century," said Haruo Murase, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Canon U.S.A.
This year Canon plans to introduce four new cameras dedicated to the Advanced Photo System. The new line of Canon Advanced Photo System cameras include:
- the ELPH, the world's smallest and lightest 2x zoom lens ultra-compact camera, which will be the first Canon compact Advanced Photo System camera available in the product line:
- a 4x zoom lens compact camera;
- a single focal length autofocus autofocus
a camera system in which the lens is focused automatically
Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically compact model and;
- an SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.
(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. model.
The Canon ELPH is the first camera to be manufactured with a unique stainless steel body. The SLR model will also be designed with a special metal alloy body and will retain Canon's EF mount, making it compatible with more than 50 EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens. System lenses. The Canon ELPH will be available at the end of April. The other models will be available in the fall of 1996.
The Canon ELPH offers consumers several Advanced Photo System features, as well as unique features which are distinctively Canon including: an ultra-sharp 24-48mm all-glass aspheric a·spher·ic also a·spher·i·cal
Varying slightly from sphericity and having only slight aberration, as a lens.
Adj. 1. lens; superior AF performance using Canon's exclusive Hybrid AF active/passive autofocus technology; simple drop-in loading; built-in flash and fully automatic operation. The Canon ELPH measures 3.6 (W) x 2.4 (H) x 1.1 (D)-inches and weighs approximately 6.3 ounces without battery.
Advanced Photo System features of the Canon ELPH include: a real-image viewfinder with built-in masks for producing three Print Aspect Ratios ("C" or Classic, "HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates " or wide-angle and "P" or Panorama); Magnetic Information Exchange (IX), which allows specific information to be "read" or "translated" from the camera to any of several Advanced Photo System-format films; easy drop-in film loading; backprinting capabilities for user storage and record-keeping without infringing on the elements within the photograph and Print Quality Improvement (PQI PQI Paint Quality Institute
PQI Power Quotient International Co, Ltd
PQI Print Quality Improvement (Canon cameras)
PQI Presque Isle, ME, USA (Airport Code)
PQI Pavement Quality Index ) for outstanding photo finishing prints.
Canon U.S.A. Inc., headquartered in Lake Success, N.Y., is an industry leader in professional and consumer imaging equipment and information systems. Canon's extensive product line enables businesses and consumers worldwide to capture, store and distribute visual information. Canon products include cameras and lenses, camcorders and loudspeakers; black and white, as well as full-color copiers; micrographics The production, handling and use of microfilm and microfiche. Images are created by cameras or by COM units that accept computer output directly. The documents are magnified for human viewing by readers, some of which can automatically locate a page using indexing techniques. and optical disk filing systems; facsimile machines; word processors, typewriters and calculators; semiconductor, broadcast and optical equipment, and other specialized industrial products. Canon U.S.A. Inc. employs more than 8,000 people at 30 facilities throughout North America.
Canon Web Site: http://www.usa.canon.com
CONTACT: Canon U.S.A. Inc.
Russell Marchetta, 516/328-5145
The Rowland Co., New York