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Canon Widens Options for EOS 20D and Digital Rebel Shooters with Three New EF-S Wide Angle Zoom Lenses.


LAKE SUCCESS, N.Y. -- New EF-S 10-22mm f/3.5-4.5 USM USM
abbr.
1. United States Mail

2. United States Mint

USM n abbr (= United States Mint) → US-Münzanstalt (= United States Mail) → US-Postbehörde
, EF-S 17-85mm f/4-5.6 IS USM and EF-S 18-55mm f/3.5-5.6 USM Zoom Lenses Offer Wide Angles of View for Small Sensor Digital SLRs

Canon broadens its EF-S-type lens offerings to include three new wide-angle zoom lenses. The EF-S 10-22mm f/3.5-4.5 USM, EF-S 17-85mm f/4-5.6 IS USM and EF-S 18-55mm f/3.5-5.6 USM zoom lenses will be available this fall for estimated street prices of $799*, $599* and $169*, respectively.

Particularly among advanced amateur and professional photographers, there has been a growing need for affordable zoom lenses that support true wide-angle and ultra-wide-angle photography. Canon initially responded to this market demand in August of 2003, when it announced the EF-S 18-55mm f/3.5-5.6 zoom lens. This lens was launched in conjunction with the EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens. (R) Digital Rebel(R), which has subsequently become the most popular digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
 to date in terms of units sold, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 Market Research. Now, to provide EOS Digital Rebel camera and EOS 20D camera users with a truly comprehensive lens system, Canon has expanded its EF-S lens offerings with 3 new models.

By reducing the distance from the rear of the lens to the focal plane The plane, perpendicular to the optical axis of the lens, in which images of points in the object field of the lens are focused.  and reducing the size of the image circle to match the size of the APS-C imaging sensor used in digital SLRs such as the EOS 20D camera and Digital Rebel camera, Canon's EF-S lenses reduce the size, weight and cost of wide-angle lenses for these cameras while at the same time producing high image quality with superb resolution and contrast at all focal lengths Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
.

"With the expansion of our EF-S lens offerings, we continue Canon's tradition of providing professional photographers and amateur enthusiasts with the most innovative, peak performance lenses available," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE NYSE

See: New York Stock Exchange
: CAJ CAJ Canadian Association of Journalists
CAJ Christliche Arbeiterjugend (German Young Christian Workers)
CAJ China Academic Journals
CAJ Christian Academy in Japan
CAJ Canaima, Venezuela (Airport Code) 
). "These new wide angle zoom lenses provide phenomenal flexibility, remarkable results and are invaluable additions to the camera bags of travel, nature and other 'on the go' photographers."

EF-S 10-22mm f/3.5-4.5 USM Zoom Lens

This exciting new zoom lens provides ultra wide-angle coverage to the EOS 20D camera and Digital Rebel camera shooter. Equivalent to a 16-35mm zoom for a 35mm film camera, it offers excellent performance and optics designed from the ground-up for digital SLR use. Excluding fisheye fish·eye  
adj.
1. Of or being a wide-angle photographic lens that covers an angle of about 180°, producing a circular image with exaggerated foreshortening in the center and increasing distortion toward the periphery.

2.
 lenses, the EF-S 10-22mm f/3.5-4.5 USM lens has the shortest minimum focal length ever offered for interchangeable lens digital SLRs with APS-C image sensors.

Photographers will achieve consistently excellent image quality throughout the zoom range of this lens because of its 3 Aspherical a·spher·ic   also a·spher·i·cal
adj.
Varying slightly from sphericity and having only slight aberration, as a lens.

Adj. 1.
 elements and 1 Super-UD element in a 13-element optical formula. A ring-type ultrasonic ultrasonic /ul·tra·son·ic/ (-son´ik) beyond the upper limit of perception by the human ear; relating to sound waves having a frequency of more than 20,000 Hz.

ul·tra·son·ic
adj.
1.
 focusing motor (USM) provides fast and silent AF along with full-time manual focus. Minimum focusing distance is 9.5 inches for breathtaking close-ups. The EF-S 10-22mm f/3.5-4.5 USM lens is relatively light and compact at 3.5 inches in length and a weight of 13.6 oz. The new lens accepts 77mm filters and can be fitted with an optional bayonet-mount lens hood Noun 1. lens hood - a tubular attachment used to keep stray light out of the lens of a camera
hood

attachment - a supplementary part or accessory
.

EF-S 17-85mm f/4-5.6 IS USM Zoom Lens

This new EF-S lens brings true wide-angle to telephoto coverage to EOS 20D camera and Digital Rebel camera photographers. It features Canon's Image Stabilization Image stabilization (IS) is a family of techniques to increase the stability of an image. It is used in image-stabilized binoculars, photography, videography, and astronomical telescopes.  system, allowing safe hand-held photography at shutter speeds up to three steps slower than otherwise possible. And of course, it's optically optimized for digital SLRs. A ring-type USM delivers fast and silent auto focus, as well as full-time manual focus when in the AF mode.

The EF-S 17-85mm f/4-5.6 IS USM lens provides a 5x zoom ratio and an angle of view equivalent to a 27-136mm lens on a 35mm camera. The new lens also uses a glass-molded aspherical lens element with aspherical surfaces on both sides for superb image quality throughout the entire zoom range and it features a closest focusing distance of 12 inches at all focal lengths. The EF-S 17-85mm IS lens is 5% shorter and 12% lighter than the EF 28-135mm IS lens and accepts 67mm filters.

EF-S 18-55mm f/3.5-5.6 USM Zoom Lens

This is the USM version of the popular EF-S 18-55mm f/3.5-5.6 zoom lens that is available in kit form with the EOS 20D camera and Digital Rebel camera. Both lenses have an angle of view equivalent to a 29-88mm lens on a 35mm camera. Weighing in at just 6 oz. and measuring only 2.5 inches in length, the EF-S 18-55mm f/3.5-5.6 USM produces exceptional image quality in an ultra-compact package. The new lens accepts 58mm filters and features Canon's exclusive Micro USM II focusing motor technology for swift and silent AF.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #35 on the latest Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com.

All referenced product names, and other marks, are trademarks of their respective owners.

* Prices subject to change at any time. Actual prices are determined by individual dealers and may vary.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Aug 19, 2004
Words:926
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