Canon U.S.A. to Resell Pageflex Persona Cross Media Suite 2007 from Bitstream.

Agreement enables Canon's extensive dealer channels to provide customers with robust variable data and cross media publishing capabilities.

BOSTON -- Canon U.S.A., Inc. (NYSE:CA, www.usa.canon.com,), and Bitstream Inc. (NASDAQ: BITS, www.bitstream.com and www.pageflex.com, booth), the leading provider of variable data and Web-to-print software for personalized marketing, today announced an agreement under which Canon will make available Pageflex[TM] Persona[TM] Cross Media Suite through the imagePRESS Workflow Solutions program for use with the new Canon imagePRESS C7000VP digital press. Persona, a desktop software package, enables the creation of database-driven variable data print (VDP) and personalized HTML emails. It offers a robust feature set typically not found in a desktop VDP product.

Through this distribution agreement sales representatives from across all Canon Authorized Dealers will be able to sell Persona to customers looking to produce personalized and customized print and HTML email communications. Bitstream initially joined Canon U.S.A.'s Imaging Systems Group (ISG) Alliance and Industry Marketing (AIM) program in 2005 and has been participating in the imagePRESS Workflow Solutions program since it was announced at Graph Expo last year.

Canon's new high-end color production engine, the imagePRESS C7000VP, is targeted at the production and commercial print sectors, traditional primary markets for Persona. Pageflex Persona also brings variable data and cross media capabilities to users of Canon imageRUNNER[R] and CLC[R] products enabling customers to get the most value from their Canon products. Poised to revolutionize digital printing, Canon's imagePRESS C7000VP digital press will deliver consistent print speed at 70 pages-per-minute (ppm) for letter-sized output in color regardless of the weight of the media combining productivity with offset image quality output.

Persona enables imagePRESS C7000VP owners to achieve increased press usage and profitability by providing easy-to-learn, and yet full featured, VDP capability. Additionally Persona's cross media capabilities and ability to submit projects--both print and HTML--to the Pageflex server and Pageflex Storefront products extends the opportunities for imagePRESS C7000VP owners to secure additional business from existing and new customers.

Persona, as part of the Pageflex product line, was the first VDP application to be certified as a PPML Producer by the Print On Demand Initiative (PODi), the premier industry association focused solely on the digital print market. PPML (personalized print markup language) is an XML-based print language standard developed by PODi. PPML enables printers to efficiently produce personalized high-volume print communications by caching re-usable design and image elements. Persona produces PPML, as well as PostScript and PDF, for digital presses, including the Canon imagePRESS C7000VP.

"As printers are becoming marketing service providers for their customers the ability to develop and provide multi-channel marketing campaigns that use demographic targeting to drive response rates is becoming as important as their production and printing capabilities," says Janet Cain, director and assistant general manager, Production Systems Division, Imaging Systems Group, Canon U.S.A., Inc. "The personalization and cross media capabilities of Pageflex Persona provide imagePRESS customers with the ability to offer additional value added services to their customers and create new revenue streams for their business."

"We are delighted to have Canon USA resell Pageflex Persona Cross Media Suite," says Anna Chagnon, Bitstream CEO. "This agreement enhances our existing long-term relationship with Canon and underscores our commitment to supporting digital printers who need a desktop VDP application with advanced customization and cross media capabilities. With Canon's extensive dealer channels, we have high expectations for their ability to proliferate Persona in the marketplace."

Canon and Pageflex are demonstrating Pageflex Persona Cross Media Suite this week in the Canon booth (#1400) and the Pageflex booth (#701) at the On Demand Conference and Exposition in Boston. In a joint demonstration the companies are showing Persona producing PPML output of highly-customized 16-page booklets based on travel excursion information in a database. The booklets are being printed on the Canon imagePRESS C7000VP digital press. Exhibition attendees can take home printed samples of the vacation booklets, which demonstrate a wide gamut of image, color, and ink coverage, as well as substantial content variation from booklet to booklet.

Canon expects to begin selling Persona this summer.

About Pageflex Persona Cross Media Suite

Pageflex Persona Cross Media Suite delivers powerful features not found in other variable data extensions or applications, allowing it to serve as campaign central for personalized cross-media marketing programs. Among the compelling features are cross-media capabilities for creating coordinated, personalized print and email campaigns; variable-length document capabilities; support for workflows that imprint variable data on preprinted color shells; and the ability to compose text in more than 60 languages, including Japanese and Chinese. The core technology features a robust XML composition engine, designed specifically for variable data, and patented "flex" technology that automatically resizes items on a page based on the amount of custom content added.

As a desktop application, Pageflex Persona Cross Media Suite provides a powerful entry point for companies seeking to drive communications and production workflows with database information. Users produce one-to-one targeted and personalized documents including direct-mail postcards, promotional mailers and emails, coupons, business cards, event-related collateral, marketing materials, travel itineraries, personalized booklets and much more.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2006, with global revenues of $34.9 billion. For more information, visit www.usa.canon.com.

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. Our core software products include award-winning fonts and font rendering technologies, mobile browsing and messaging technologies and variable data publishing and Web-to-print technologies. You can visit Bitstream on the Web at www.bitstream.com.

Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream's Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized e-mails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide.

Bitstream is a registered trademark. Pageflex, Persona, and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners.