Canon U.S.A. launches first major national advertising campaign showcasing its state-of-the-art color laser reproduction technology.LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--November 1, 1996-- No Mere Primary Colors those developed from the solar beam by the prism, viz., red, orange, yellow, green, blue, indigo, and violet, which are reduced by some authors to three, - red, green, and violet-blue. These three are sometimes called fundamental colors. See under Color. See also: Color Primary Produced By These Machines In Election Night Network TV Spots Canon U.S.A, Inc. today announced the launch of a national, multimillion dollar advertising campaign demonstrating its capabilities of providing the broadest possible range of true-to-life color imaging solutions through its extensive line of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color laser copiers, laser printers and color processing controller devices. The campaign is based on the theme: "Canon Laser Color, its only competition is reality." Key components of the company's "Canon Connects" message, unveiled in a campaign earlier this year, are also delivered -- Canon digital color systems can be connected on your office network for the total document imaging solution. "With this national campaign, Canon U.S.A. is telling businesses that for virtually every office output need you have, regardless of how your office network is set up, Canon connects you to the solution," said Robert Bryson, executive vice president and general manager, Canon Imaging Systems Group. "Our history of proven imaging technology and superior quality makes that connection the best available in the market today." The campaign, which focuses on the company's long-time expertise in delivering unique, and in many cases, new categories of color image output previously unavailable, will be highlighted in national print buys in major news and business newspapers and magazines and in :15 and :30 second TV buys including Election night coverage on all three networks, football broadcasts and TV News Magazine programming. The television spots will run the entire month of November while print ads will run throughout December. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Print Ads & TV Spots Available Upon Request TV Spots In Vivid Color The three :15 and :30 second television spots feature three distinct colors that can be created with Canon color laser copiers and printers - moss, fog and chrome. One spot begins with an opening shot of a lush, green rainforest, accompanied by its sounds of wildlife and the word "moss" undulating across. This shot fades into an overhead scene of a Canon color laser copier and zooms in on a copy of the rainforest scene previously shown. The final shot brings up the "Canon Connects" logo with an 800 number and Web Site address. The second spot opens with a man fishing off a rock jutting jut v. jut·ted, jut·ting, juts v.intr. To extend outward or upward beyond the limits of the main body; project: from the bottom of a lake against the backdrop of a hauntingly peaceful gray, foggy fog·gy adj. fog·gi·er, fog·gi·est 1. a. Full of or surrounded by fog. b. Resembling or suggestive of fog. 2. day with the word "fog" moving across the screen. The third ad opens with the scene of a bright red and chrome vintage automobile moving down a Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. highway as palm trees are reflected on its bumper with the word "chrome" moving across. Print Ads Lead To World Of Previously Undiscovered Colors The print advertisements, based on the TV campaign, feature the same three "real-world" colors. They take the reader through copy, structured in the form of cascading free verses, describing several standard color ranges and the distinct colors that can be found using Canon solutions. The "Canon Connects" logo then leads the closing body of copy followed by the company's 800 number and Web Site address. The page and full-spread ads are scheduled to run in The Wall Street Journal, Business Week, Forbes, Fortune, Inc. Magazine, PC Week, Newsweek, Time and U.S. News & World Report U.S. News & World Report Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948. . Canon U.S.A., Inc. headquartered in Lake Success, New York Lake Success is a village in Nassau County, New York in the United States. The population was 2,797 at the 2000 census. The Village of Lake Success is in the Town of North Hempstead on northwest Long Island. , is an industry leader in professional and consumer imaging equipment and information systems. Canon's extensive product line enables businesses and consumers worldwide to capture, store and distribute visual information. Canon products  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . include full-color and black and white copiers, color laser printers A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer. ; micrographics The production, handling and use of microfilm and microfiche. Images are created by cameras or by COM units that accept computer output directly. The documents are magnified for human viewing by readers, some of which can automatically locate a page using indexing techniques. and optical disk filing systems; facsimile machines; word processors, typewriters and calculators; camcorders, cameras and lenses; semiconductor, broadcast and optical equipment; and other specialized industrial products. Canon U.S.A., Inc. employs more than 9,000 people at 30 facilities throughout North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . As a concerned corporate citizen, Canon instituted the Clean Earth Campaign in 1990. The campaign has collected more than ten million Canon toner cartridges. It also supports programs that help preserve and protect the environment, and educate people as to its importance. Among organizations supported are The Nature Conservancy Nature Conservancy, nonprofit organization established in 1951 to preserve or aid in the preservation of natural environments. It protects wilderness areas in the United States and Canada and is affiliated with similar groups in Latin America and the Caribbean. , the National Park Foundation and the National Wildlife Federation. CONTACT: Canon U.S.A., Inc. Russell Marchetta 516/328-5145 rmarchetta@cusa.canon.com http://www.usa.canon.com or The Rowland Company Ron Tomczyk 212/527-8819 102722.361@compuserve.com |
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