Canon U.S.A. and Media 100 Partner to Develop Key Streaming Media Markets: Launch Icanstream.tv.

Business/Technology Editors

NAB Booth Number, i6511

LAS VEGAS--(BUSINESS WIRE)--April 23, 2001

Digital Video Industry Leaders Provide New Online Streaming Media

Channel For Educating Professionals, Prosumers and Consumers

Media 100 Inc. (NASDAQ: MDEA), a leading provider of digital media design and delivery solutions, and Canon U.S.A., Inc., a subsidiary of Canon, Inc. (NYSE: CAJ), announced today they are partnering to further drive adoption of streaming media applications for professionals, prosumers and consumers. As a result of this new partnership, Media 100 and Canon have unveiled icanstream.tv, an elaborate online streaming media educational channel designed to provide viewers with the most advanced tips, techniques and tools for streaming on the Internet. icanstream.tv features a compendium of streaming content from a host of experts in the streaming media industry, as well as detailed information on the tools and technologies required for streaming.

Additionally, Media 100 and Canon are offering its customers a powerful digital media application suite for creating and delivering streaming media content. As part of this offer, customers purchasing Canon DV XL1 and GL1 DV camcorders will receive a free copy of CineStream, Media 100's interactive streaming media authoring software.

"icanstream.tv enables Media 100 and Canon to strategically infiltrate new market opportunities world-wide and provide them with leading edge digital media solutions for streaming on the Internet," said Kevin Bourke, vice president of corporate communications for Media 100. "icanstream.tv provides us with a powerful, dynamic vehicle to reach new customers worldwide and educate them on how to take advantage of the latest advancements in streaming technology. We're inspiring people to create more personal, visual and dynamic web experiences through the use of our combined technologies."

"Media 100 adds value to Canon's digital video technology," said Michael Zorich, assistant director of marketing, Canon U.S.A., Inc. "We provide a window to the Internet with our award-winning DV camcorders, while Media 100 provides the software for streaming. Together, we're empowering our customers with the necessary tools and resources to fully experience this new way of communicating online - streaming media."

icanstream.tv; the first educational channel for streaming on the

Internet

icanstream.tv uses streaming media as its primary means of delivering content to its viewers and provides programming on the subjects of shooting, editing, compressing, publishing, interactive authoring, live streaming, and DVD Creation. icanstream.tv will provide a host of programs that will focus around the following sections:

-- Video Gallery--Industry experts showcase their own streaming media video
examples to display the best tools and techniques used in creating streaming
media on the Internet.

-- Learn--Viewers will discover what the streaming media workflow is for
high-quality video on the Internet. This section educates the streaming media
novice to shoot, edit, encode and deliver video on the Internet.

-- Community--Enables streaming media enthusiasts to foster connections in
streaming media on the Internet by joining in industry community discussions
and browsing video directories that video professionals to streaming media
novices have posted on the channel's website.

"We are enabling our customers to inspire, teach and foster connections in the digital media market for web professional to the streaming media novice," said Ethan Becker, director of online strategy, Media 100. "icanstream.tv enables us to teach our customers to understand the digital media workflow, showcasing the best tools and techniques, and how these elements come together to bring the streaming media workflow to life in creating digital media."

icanstream.tv is created to accelerate the adoption of digital video and streaming media technology for web professionals to streaming novices. The content is directed by leading industry production companies who offer a variety of programs hosted and produced by industry experts who share their own content and experiences with viewers. Content on icanstream.tv is driven by:

-- DDTPV.com, http://www.ddptv.com

-- Film Makers Alliance, http://www.filmmakersalliance.com

-- Fred and Ted, http://www.fredandted.com

-- Noisybrain, http://www.noisybrain.com

-- SIM, http://www.simworld.com

-- SLP3d, http://www.slp3d.com

-- TrailerVision, http://www.trailervision.com

-- Tribe Studios, http://www.tribestudios.com

About Media 100

Media 100 is a leading provider of digital media software and systems for creating and delivering high quality video and audio on the Internet, DVD, CD-ROM and broadcast media. Media 100's award-winning digital media solutions, including Cleaner 5, Cleaner Live, CineStream, iFinish 4 and Media 100 i, leverage the Company's unique Digital Media Workflow model to enable its more than 150,000 worldwide customer in entertainment, news media, corporate communications, education and the government to create compelling, interactive digital media content for broad distribution. For more information, visit www.media100.com.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., a subsidiary of Canon, Inc., provides professional and consumer imaging solutions that give people the Know How to access the latest technology. The company's comprehensive product line includes networked multifunction devices; digital and analog copiers (color and black and white); printers, scanners, image filing systems, and facsimile machines; camcorders, cameras and lenses; and semiconductor, broadcast and medical equipment. Canon employs 12,000 people at more than 30 facilities throughout North, Central and South America and the Caribbean.

Media 100 is a registered trademark of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders.