Canon U.S.A. Unveils New Corporate Slogan for the Americas; New Canon imageANYWARE Slogan Showcases Canon's Advanced Digital Imaging Solutions for Business and Consumers.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Canon U.S.A., Inc., today introduced a new corporate slogan that underscores the company's commitment to being the leader in total networked, digital imaging solutions for business and consumers. The new Canon corporate slogan is expressed in a simple, yet powerful, tagline - Canon imageANYWARE. Canon imageANYWARE, which was introduced here at Canon's technology showcase Canon EXPO 2005 in New York, represents the company's ability to create a borderless environment of people, devices, images and information that lets people live and work the way they want, virtually anytime, anywhere. "The new brand slogan is a completely forward looking point of view that encompasses Canon's technological innovation and vision throughout the Americas," said Joe Adachi, president and chief executive officer, Canon U.S.A. "Canon imageANYWARE represents a comprehensive interrelated in·ter·re·late tr. & intr.v. in·ter·re·lat·ed, in·ter·re·lat·ing, in·ter·re·lates To place in or come into mutual relationship. in set of core technological capabilities - unmatched by our competitors - that helps us to maintain our edge." For business users, for example, the new slogan will complement Canon's commitment to delivering integrated customizable digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. solutions that revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way people work, and have made Canon number one in the U.S. color and black-and-white copier industry. Canon, with a 29.5 percent share of the color laser copier market in 2004 to claim the number one brand market position, has been the overall market brand leader in the U.S. color laser copier market for the past 18 years running. Also, for the third consecutive year, Canon has captured the number one position in every speed segment of the black-and-white copier market in the U.S. and the 22nd time in the last 23 years that Canon has been the number one overall brand leader in the U.S. black-and-white copier market with 32.5 percent share(1). For consumers and digital photography professionals, Canon imageANYWARE provides them with the ability to confidently and effortlessly capture images - both moving and still - with incredible quality and then share them with friends and family or clients. Canon is the choice among consumers for digital cameras in the U.S. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , the Canon brand captured the number one positions in U.S. digital cameras in 2004, with a 20.4 percent share, and in the first half of 2005, with a market share of 23 percent. Canon was also the number one brand in the Digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. category, with 61.2 percent market share(2). "We are living in a time in which connectivity is ubiquitous, networking is commonplace, and digital content is becoming richer by the day," added Adachi. "Canon imageANYWARE uniquely positions Canon to help thrive in this miraculous new digital world." Heritage of Superior Optical and Digital Imaging Excellence For more than 60 years, Canon has pioneered information and imaging technologies - from capture to output - that have revolutionized workstyles and lifestyles. In fact, Canon has consistently ranked in the top three for patents registered in the U.S. since 1995, and in the top five for the past 19 consecutive years. In 2004, Canon ranked number three in total patents registered in the U.S. with 1,805 total(3). Canon has always been dedicated to improving existing technologies and creating technological breakthroughs. This can be seen throughout Canon's history, from the introduction of its first SLR in 1959 and the original electrophotographic copier in 1968 to today's digital cameras and camcorders, and digital networked, color MFPs. Over the past decade, Canon has dedicated itself to bringing the same level of excellence to the digital world that it brought to the analog world. Canon has evolved from selling individual stand-alone products to providing integrated, seamless imaging solutions. Drawing on its rich heritage in imaging, Canon is poised to enter the next phase of imaging superiority, continuing to improve people's lives, both at work and at home, as is reflected in its new corporate slogan Canon imageANYWARE. The new Canon imageANYWARE slogan will be used by Canon U.S.A. and its subsidiaries in various countries in North, Central and South Americas South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. in product marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and advertising beginning September 19th. About Canon U.S.A., Inc. Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ) is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of $33.3 billion. For more information, visit www.usa.canon.com. All referenced product names, and other marks, are trademarks of their respective owners. 1. Source: Gartner Dataquest - "Printer Quarterly Statistics - United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. - Database," Camille Iorns, February 2005 2. Source: The NPD Group - based on unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. and revenue figures compiled from consumer information and point-of-sale data collected from retailers and other distribution channels 3. Source: U.S. Patent and Trademark Office |
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