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Canon U.S.A. Named 'Color Products Manufacturer of the Year' in MRC's Annual Survey of Copier Dealers.


LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--June 30, 1999--

Copier and Printer Quality Cited by Marketing Research Consultants

Canon U.S.A., Inc. announced today that it has been named "Color Products Manufacturer of the Year" for 1998 by Marketing Research Consultants, an analyst firm which reports on the office equipment marketplace. The award is based on the results of the firm's 14th Annual Dealer Survey, which compiled opinions and information from 354 copier resellers nationwide.

As part of the survey, respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  were asked to name the vendor with "the strongest digital color product line in the industry." Canon products This article or section is written like an .
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Mark blatant advertising for , using .
 achieved top ranking in this area, and were named most frequently by dealers as being connected upon installation

"Canon was a sure winner when it came to how dealers viewed color output solutions from the top three vendors," said Frank Cannata, president of Marketing Research Consultants. "Just as importantly, Canon continues to build on this success with the introduction of new products that outperform Outperform

An analyst recommendation meaning a stock is expected to do slightly better than the market return.

Notes:
Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy.
 in terms of value and image quality."

Canon also came out on top when dealers were asked to rate their average productivity per sales person per month, reflecting the strength of its long-standing long-stand·ing
adj.
Of long duration or existence: a long-standing friendship.


long-standing
Adjective

existing for a long time

 relationships with dealer channel partners.

"I'm I'm  

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 extremely pleased to know that our color offerings and value proposition to dealers has positioned us well for continued success," said Mason Olds, director and general manager of Graphics Systems at Canon U.S.A. "Canon has long been recognized as the company that set the standard for color output, and we'll continue to develop products that challenge the competition to keep up."

The award for Color Products Manufacturer of the Year, which encompasses both color copiers and color printers A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. , was presented to Canon U.S.A. at a ceremony on June 22, 1999 at a dinner in the Marriott Marquis Hotel in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. The complete results of Marketing Research Consultants' 14th annual dealer survey are available in the June issue of The Cannata Report.

Canon U.S.A., Inc. is an industry leader in professional and consumer imaging solutions and, through its parent company, Canon Inc., is a top patent-holder of imaging technologies. The company's comprehensive product line includes networked multifunction devices; digital and analog copiers (color and black and white); printers, scanners, image filing systems, and facsimile machines; camcorders, cameras and lenses; and semiconductor, broadcast and medical equipment. Canon employs 12,000 people at more than 30 facilities throughout North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and the Caribbean.

All referenced product names are trademarks of their respective owners.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 30, 1999
Words:423
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