Canon U.S.A. Introduces Three New EF and EF-S Lenses, Including the First Camera Lens Featuring Hybrid Image Stabilization.Introducing the EF 100mm f/2.8L Macro IS USM USM abbr. 1. United States Mail 2. United States Mint USM n abbr (= United States Mint) → US-Münzanstalt (= United States Mail) → US-Postbehörde , EF-S 15-85mm f/3.5-5.6 IS USM, and EF-S 18-135mm f/3.5-5.6 IS Lenses LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., a leader in digital imaging, continues its advancement of EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens. lens technology with the introduction of three new EF and EF-S lenses - EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM and the EF-S 18-135mm f/3.5-5.6 IS, lenses. The new EF 100mm f/2.8L Macro IS lens is the world's first camera lens featuring Canon's new Hybrid Image A Hybrid Image is an optical illusion developed at MIT in which an image can be interpreted in one of two different ways depending on viewing distance. They achieve this through the way humans process visual input. Stabilization (Hybrid IS) technology(*), compensating for both angle camera shake Camera shake is a common problem in photography when telephoto lenses or long shutter speeds are used with a non-stabilized camera. The resulting images will appear blurry and smeared. and shift camera shake, up to four shutter speed In a still camera, the length of time that the shutter is open, exposing the film (analog) or CCD or CMOS sensor (digital) to light for a single image. In a camcorder, the shutter speed is the frame speed; for example, 24, 30 or 60 frames per second (fps). See exposure and shutter lag. steps. The EF 100mm f/2.8L Macro IS USM lens is compatible with all EOS cameras, while the EF-S 15-85mm and EF-S 18-135mm zoom lenses are designed specifically for Canon digital cameras that are compatible with EF-S lenses.(**) EF 100mm f/2.8L Macro IS USM lens The EF 100mm f/2.8L Macro IS USM lens could very well be the essential multipurpose mul·ti·pur·pose adj. Designed or used for several purposes: a multipurpose room; multipurpose software. multipurpose Adjective lens for every camera bag due to its ability to capture sharp close-up images of small objects as well as beautiful portrait-length telephoto shots. The incorporation of Canon's new Hybrid IS in this L-series macro lens n. 1. a camera lens designed to focus at short distances so as to achieve photographic magnifications of objects larger than with standard lenses. allows it to compensate more effectively for camera shake during close-up shooting and marks a significant improvement for professionals and advanced amateurs utilizing macro photography for portrait, nature or wedding shoots. New Hybrid IS Technology: Designed Especially for Macro Photography The world's first(*) optical image stabilizer stabilizer: see airplane. for SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. cameras was introduced in the EF 75-300mm f/4-5.6 IS USM in 1995. Since then, Canon has made continual advancements in IS systems to enhance panning capability and improve compensation for camera shake. Now, in a move aimed at extending image stabilization Image stabilization (IS) is a family of techniques to increase the stability of an image. It is used in image-stabilized binoculars, photography, videography, and astronomical telescopes. to the macro realm, Canon introduces its Hybrid IS in the new EF 100mm f/2.8L Macro IS USM -- another first for Canon and the world. Conventional image stabilization technology is useful for reducing the effects of camera shake in non-macro shooting situations. When shooting handheld close-ups at 1x, however, camera shake makes it difficult to achieve acceptable results even with lenses incorporating conventional image stabilizers. Now, thanks to the Hybrid IS found in the EF 100mm f/2.8L Macro IS USM, Canon extends IS technology to the macro realm, making it easy to obtain clear handheld close-ups -- a world first(*) and a definite advantage in environments where use of a tripod is not an option. In order to combat the effects of camera shake in a macro lens, the IS system must be able to compensate for both angular camera shake and shift camera shake -- problems that become more apparent as magnification increases. The effects of shift camera shake are rarely noticeable when shooting outside the macro realm, such as in landscape photography. But when shooting extreme close-ups, even the slightest amount of camera shake, either of the angular or shift variety, can adversely affect image quality. In macro photography, shift camera shake and angular camera shake affect both the image formed on the sensor and the image shown in the viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. . This is especially relevant to handheld shooting at 1x, since the inability to properly compose and focus due to a shaky image in the viewfinder makes it extremely difficult to record sharp images. Conventional image stabilizers of the type found in Canon IS lenses incorporate an angular velocity sensor (vibration gyro) to compensate for angular camera shake. Based on the amount of camera shake detected by the sensor, the IS system calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the shake. However, this type of image stabilizer can neither detect nor correct shift camera shake common to handheld macro photography. The Hybrid IS includes an acceleration sensor in addition to the conventional angular velocity sensor (vibration gyro). Based on the amount of camera shake detected by the two sensors, a newly developed algorithm calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the two types of shake -- a first in an interchangeable lens for SLR cameras and an excellent way to solve the problem of camera shake in macro photography. EF-S 15-85mm f/3.5-5.6 IS USM lens The versatile focal length Focal length A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f ′ , extreme wide angle and stunning image quality of Canon's new EF-S 15-85mm f/3.5-5.6 IS USM lens makes this the ideal multipurpose wide-angle zoom lens for the photographer shooting a wedding or exotic vacation. Featuring three aspherical a·spher·ic also a·spher·i·cal adj. Varying slightly from sphericity and having only slight aberration, as a lens. Adj. 1. elements and one UD glass element for outstanding image quality, the zoom range of this lens is equivalent to 24-136mm on a full-frame camera. When coupled with Canon's new EOS 7D DSLR (Digital Single Lens Reflex) A digital still image camera that uses a single lens reflex (SLR) mechanism. Most professional cameras have always been single lens reflex cameras, although analog. , this lens provides moviemakers and videographers with a phenomenal focal range for wide-angle scenic footage and zoomed in telephoto shots. EF-S 18-135mm f/3.5-5.6 IS lens Canon's new EF-S 18-135mm f/3.5-5.6 IS lens is the perfect Image Stabilized lens for advanced photographers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a wide-angle zoom lens with telephoto capabilities. Featuring a compact IS unit with shake correction up to four shutter speed steps, the zoom range of this lens is equivalent to 29-216mm on a full-frame camera. Pricing and Availability The Canon EF Canon EF can refer to a specific product or a product line:
Canon Digital Learning Center Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy. and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning About Canon U.S.A., Inc. Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ), a top patent holder of technology, ranked third overall in the U.S. in 2008+, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. news feed by visiting www.usa.canon.com/RSS. +Based on weekly patent counts issued by United States Patent and Trademark Office The United States Patent and Trademark Office (PTO or USPTO) is an agency in the United States Department of Commerce that provides patent protection to inventors and businesses for their inventions, and trademark registration for product and intellectual property . All referenced product names, and other marks, are trademarks of their respective owners. Specifications and availability are subject to change without notice. 1 Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary. * Among interchangeable lenses for SLRs as of August 10, 2009, according to Canon research. ** As of August 10, 2009, the list of Canon digital cameras compatible with EF-S lenses includes: EOS 7D, EOS 50D, EOS 40D, EOS 30D, EOS 20D/20Da, EOS Rebel T1i, EOS Rebel XSi, EOS Rebel XS, EOS Digital Rebel XTi, EOS Digital Rebel XT, EOS Digital Rebel. 2 Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary. * Among interchangeable lenses for SLRs as of August 10, 2009, according to Canon research. ** As of August 10, 2009, the list of Canon digital cameras compatible with EF-S lenses includes: EOS 7D, EOS 50D, EOS 40D, EOS 30D, EOS 20D/20Da, EOS Rebel T1i, EOS Rebel XSi, EOS Rebel XS, EOS Digital Rebel XTi, EOS Digital Rebel XT, EOS Digital Rebel. |
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