Canon U.S.A.'s New PowerShot S5 IS and SD850 IS Digital ELPH Cameras Set New Standards with an Arsenal of Top-Tier Technical Advancements.LAKE SUCCESS, N.Y. -- From soccer moms snapping still photos and movie clips of their kids from the sidelines with a single digital camera to party-goers wanting to capture important moments on the social scene with a discreet digital camera that can unobtrusively slip into a clutch purse or shirt pocket, Canon's market-leading line of PowerShot cameras fits any lifestyle. Adding to the breadth of an already auspicious product portfolio, Canon U.S.A., Inc. is proud to announce the PowerShot S5 IS and PowerShot SD850 IS Digital ELPH ELPH electronic photography (Canon camera model) ELPH Electronic Physics cameras. Along with a full complement of the trendsetting style elements featured in the current PowerShot lineup, the new models add a dash of technical advancements including Optical Image Stabilization Image stabilization (IS) is a family of techniques to increase the stability of an image. It is used in image-stabilized binoculars, photography, videography, and astronomical telescopes. (OIS Noun 1. OIS - agency that oversees the intelligence relationships of the Treasury's offices and bureaus and provides a link between the Intelligence Community and officials responsible for international economic policy Office of Intelligence Support ), Face Detection technology, in-camera Red-eye Correction and 8.0-megapixel resolution. Users will now have all the features needed to assure that once-in-a-lifetime moments will be vibrantly and vividly saved for years to come. "The PowerShot S5 IS digital camera meets the demands of active family photographers and discerning photo hobbyists looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. high-end features and maximum photo flexibility, while maintaining the light weight, trim profile and affordability of a point and shoot digital camera," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With a broad range of features and a powerful ultra-zoom lens, it is no coincidence that the PowerShot S5 IS digital camera's look and feel evokes the sense of a small, lightweight SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. ." The PowerShot SD850 IS Digital ELPH camera also has an impressive array of top-tier photo features including an advanced ultra-compact zoom lens and optical viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. to easily capture, record and share brilliant images under a full range of shooting conditions, all within a curvaceous cur·va·ceous adj. Having the curves of a full or voluptuous figure. cur·va  ceous·ly adv. , eye-catching compact design.
"The PowerShot SD850 IS Digital ELPH camera continues the strong tradition of Digital ELPH imaging excellence and eye-catching style. Created out of Canon's intimate understanding of the camera user's needs and wants, the PowerShot SD850 IS Digital ELPH camera delivers the most up-to-date innovations in camera engineering and design. Our new product lineup provides an unmatched scope of offerings for consumers needing a digital camera with superior functions and style, backed by the Canon legacy of superior quality," added Mr. Ishizuka. PowerShot Product Line's Shared Technological Advancements: Brains... The "brain" of these new PowerShot cameras is DIGIC DIGIC Digital Imaging Integrated Circuit (Canon) DIGIC Digital Imaging Core III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start up, faster autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions. ...and Beautiful Faces Canon's enhanced Face Detection technology ensures that human faces - up to nine faces at once - take precedence in terms of focus, exposure and flash. Face Detection autofocus (AF) ensures sharp focus for portraits, while Face Detection auto exposure (AE) adjusts to ambient light conditions and Face Detection flash exposure (FE) determines the appropriate intensity of flash output to optimize face brightness without risking overexposure overexposure too long an exposure time or too high a milliamperage causing too black a picture, loss of detail and some anomalies of translucency. , even at close range. The result is more flattering photos where all subjects are in clearer focus and accurately exposed. Working in concert with Face Detection, "Red-eye Correction" helps to detect and correct red-eye during playback mode. Vast, Fast and Steady Taking a page out of Canon's legendary lens technology book, the Canon PowerShot S5 IS The Canon PowerShot S5 IS is a 8.0 megapixel digital camera that was announced on May 7th 2007 and launched in June of that same year. It is the fourth of Canon's cameras in the superzoom category, with an integrated 12x zoom lens and image stabilization technology (IS). digital camera's 12x ultra-zoom lens features an extraordinary optical focal length Focal length A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f ′ range of 36 - 432 mm (35mm film equivalent) and rides that range quickly and quietly by using the same type of silent, ultrasonic motor An ultrasonic motor is a type of electric motor formed from the ultrasonic vibration of a component, the stator, placed against another, the rotor or slider depending on the scheme of operation (rotation or linear translation). (USM USM abbr. 1. United States Mail 2. United States Mint USM n abbr (= United States Mint) → US-Münzanstalt (= United States Mail) → US-Postbehörde ) drive found on Canon's high-end autofocus SLR lenses. The PowerShot SD850 IS Digital ELPH camera boasts a fast, ultra-compact 4x (35-140mm equivalent) optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also lens. The extended zoom range of both cameras makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake Camera shake is a common problem in photography when telephoto lenses or long shutter speeds are used with a non-stabilized camera. The resulting images will appear blurry and smeared. , particularly at longer zoom lengths or during long exposures when even the slightest hand-held shake is magnified to picture blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images and smooth movies, even when the camera is hand-held or in low light conditions. The steady effectiveness is further enhanced when paired with the new "Auto ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. Shift" feature which, at the touch of a button, can automatically increase the ISO speed The international standard measurement of a camera's sensitivity to light, often simply called the "eye-so." For analog film cameras, the ISO is the "film speed," which is based on the chemical composition of the film. Changing ISO means loading a film with a different speed. setting as required to maintain fast shutter speeds when shooting in low light conditions without a flash. Eye-Easy Displays Both cameras feature bright, high-resolution 2.5-inch LCD displays that offer users a wide viewing angle, ideal for viewing and sharing. For extra flexibility to shoot self-portraits, aim over a crowd or go low for a new perspective, the PowerShot S5 IS digital camera features a Vari-Angle LCD display that swing outs with two-level brightness control for easier viewing under different lighting conditions while the PowerShot SD850 IS Digital ELPH features the new PureColor LCD that offers superior color accuracy and brightness and a multi-coated screen finish that provides enhanced resistance to glare, scratches and fingerprints. For conventional viewing, both cameras feature eye-level viewfinders. Flexible Photo Modes Both cameras also offer users a broad spectrum of creative options to customize their pictures. The PowerShot S5 IS digital camera features 22 shooting modes from fully automatic to fully manual. Accessible at the turn of a dial, these modes include Full Auto, Program, Shutter Priority, Aperture Priority, Manual, Super Macro, Portrait, Landscape, Night Snapshot, Sports, Stitch Assist and Movie. Users can also select from a variety of special scene settings including indoor night scene, foliage, snow, beach, fireworks fireworks: see pyrotechnics. fireworks Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to , aquarium, color accent and color swap. The Canon PowerShot SD850 IS Digital ELPH camera is equipped with a new Creative Light Effect special scene mode that can alter the shape of background bright spots - into hearts, stars and the like - when shooting a night scene. The Creative Light Effect is but one of 18 shooting modes accessible to PowerShot SD850 IS Digital ELPH users at the mere touch of a control dial. PowerShot S5 IS Digital Camera Features: Movie Action and MovieSnap The PowerShot S5 IS camera features four movie modes with Canon's Face Detection AF and AE. Similar to its still mode role, Face Detection AF focuses on the faces in the movie scene while Face Detection AE measures and accounts for the brightness of the faces when it is evaluating the appropriate overall scene exposure. What's more, the one-touch "modeless movie" feature makes the decision to capture movies virtually instantaneous by engaging the movie function at the press of a dedicated button, without first switching to a shooting mode. For even greater flexibility, The S5 IS camera's MovieSnap feature enables users to capture high-resolution eight-megapixel still images at any point during the movie. This "best of both worlds" solution transforms the family photographer into the family videographer A person involved in the production of video material. Videographers shoot the images with a video camera (analog or digital) and may perform minimal or extensive editing of the resulting footage. , and preserves moving memories and milestones in their original action format while making key moments a snap to view in frames, photo albums and easy-to-share in emails. Rugged, Reliable and Ready-To-Go The feel is unmistakably one of reliability. Canon's new PowerShot S5 IS digital camera ergonomic grip fits firmly into the hand and the ready-for-action rubberized grip cover offers a substantial sense of reassurance. From its fast shutter-speed capabilities - up to1/3200 sec. - to the new accessory Hot-Shoe that accommodates a variety of Canon EX-series Speedlite flashes, the PowerShot S5 IS digital camera is a technological bridge between Canon's advanced point and shoot compact digital cameras and its entry-level digital SLR cameras. For those seeking still greater optical capabilities, Canon offers an optional 1.5x teleconverter A teleconverter is a secondary lens which is mounted between the camera and a photographic lens. Its job is to enlarge the central part of an image obtained by the objective lens. , a .75x wide converter and a close-up lens. What's in the Box "<B>What’s in the Box</B>" is an episode of the American television anthology series <em>The Twilight Zone</em>. <H2>Details</H2>*Episode number: 144*Season: 5*Production code: 2635*Original air date: March 13, 1964*Writer: Martin M. ? Despite its rich repertoire of photo features, the PowerShot S5 IS digital camera measures a mere 4.6 inches long, 3.15 inches high and 3.06 inches wide and tips the scales at less than 16 ounces. In stores beginning in early July 2007, the PowerShot S5 IS digital camera kit includes four AA alkaline batteries, a 32MB SD memory card, a USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. interface cable, a stereo AV cable for audio/video output, and a full suite of Canon's latest software applications. The PowerShot S5 IS digital camera carries an estimated selling price of $499.99.(*) PowerShot SD850 IS Digital ELPH Camera Features: Dazzling Stills or Movies in the Palm of Your Hand In addition to its multiple still photo shooting modes, the PowerShot SD850 IS Digital ELPH camera features six movie modes, including normal and fast frame rates as well as a new Time Lapse movie setting that permits a movie recorded at intervals - the opening of a flower for example - to be condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. into a PowerShot S5 IS And SD850 IS Digital ELPH Cameras Set New Standards With An Arsenal Of Top-Tier Technical Advancements brief time frame when viewed at the normal 30 frames per second (fps) frame rate. Additionally, the camera's sound recorder can capture audio clips of up to two hours each. Height, Weight and Compact Design True to the continual design innovations of Canon's ELPH line of cameras, the PowerShot SD850 IS Digital ELPH is barely big enough to cause a bulge in a breast-pocket, measuring a mere 3.56-inches long, 2.22-inches high and 1.04-inches wide, and weighing in at only 5.82 ounces. In stores beginning in mid-June 2007, the camera kit includes a Lithium-ion rechargeable battery and battery charger, a 32MB SD memory card, a USB interface cable, an AV cable for audio/video output and a full suite of Canon's latest software applications. The PowerShot SD850 IS Digital ELPH camera carries an estimated selling price of $399.99.(*) Windows Vista Ready As one of Microsoft's Premier Launch Partners, Canon is proud to announce that all PowerShot digital cameras announced in 2007 are Certified for Windows Vista according to Microsoft standards, without any extra downloads or upgrades. Additionally, all current models are fully compatible with other operating systems including Windows XP and Mac OS X (Versions 10.2 - 10.4). About Canon U.S.A., Inc. Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is on the 2006 BusinessWeek list of "Top 100 Brands." Its parent company, Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ) is a top patent holder of technology, ranking third overall in the U.S. in 2006+, with global revenues of $34.9 billion. To keep apprised of the latest news from Canon U.S.A., Inc. sign up for the Company's RSS feed by visiting www.usa.canon.com. All referenced product names, and other marks, are trademarks of their respective owners. Specifications and availability are subject to change without notice. *Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary. (+)IFI IFI International Financial Institutions (IMF, World Bank, etc.) IFI Institutt For Informatikk (Department of Informatics, University of Oslo) IFI Industrial Fasteners Institute Patent Intelligence, January 11, 2007 |
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