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Canon Reinforces imageANYWARE Strategy With Simplified Model Designations; imageCLASS and imageRUNNER Product Lines Introduced.


NEW YORK--(BUSINESS WIRE)--Nov. 5, 1998--Canon U.S.A., Inc., has simplified its product line designations to further reflect "imageANYWARE from Canon.

The new paradigm New Paradigm

In the investing world, a totally new way of doing things that has a huge effect on business.

Notes:
The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework.
 for the digital workplace" --the theme for its current and future imaging technologies established last year--by introducing the imageCLASS and imageRUNNER brand names.

"This is all about focus, and it further demonstrates our unparalleled ability to enable today's and tomorrow's knowledge workers to manage information regardless of form, content or location --anywhere, anytime," said Haruo Murase, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Canon U.S.A., Inc. "Canon offers more image flexibility, be it either workgroup Two or more individuals who share files and databases. Local networks (LANs) are designed to provide electronic sharing of data within workgroups. In general, products designed for workgroups support approximately 50 people, whereas departmental devices support several hundred, and , individual, machine-to-machine and human-to-machine than any of our competitors. We are constantly driven by the needs of the end-user, and this unified naming structure represents the unique personalities of the markets we serve."

Canon will brand its workgroup product offerings under the name imageCLASS. These devices include both single function and multiple function devices. They are further categorized cat·e·go·rize  
tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es
To put into a category or categories; classify.



cat
 by their strategic fit within small businesses, as well as workgroups within larger ones.

The majority of imageCLASS devices utilize cartridge-based engine technology, minimizing customer service requirements and leveraging Canon's long-standing reputation for developing this reliable technology.

"By building upon Canon's imageANYWARE strategy, products delivered under the imageCLASS name will be noteworthy for their ability to act as either on-ramps or off-ramps for customer information," said Haruo Murase, president and CEO, Canon U.S.A., Inc. "They also fall within Canon's unique and consistent product architecture, ensuring easy integration within varying customer network environments and simplicity of use."

The imageRUNNER brand name will cover Canon's mid-range and high-end digital product offerings, characterized char·ac·ter·ize  
tr.v. character·ized, character·iz·ing, character·iz·es
1. To describe the qualities or peculiarities of: characterized the warden as ruthless.

2.
 by their use within corporate workgroups, departments, and enterprises, as well as their fit within production-oriented environments.

"The imageRUNNER name is synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 production and reliability, and as with our imageCLASS product offerings, delivers customers hardware and software consistency, easy network connections, and a platform upon which customers can build effective solutions to their information management needs," concluded Murase.

The imageRUNNER 600, a 60 page-per-minute (ppm (Pages Per Minute) The measurement of printer speed. See gppm.

PPM - Portable Pixmap
) digital multifunction production system, will be the first product brought to market with the new designation.

Other products previewed at the company's series of Digital Solution Forums scheduled for availability by the end of the first quarter, 1999 include:

- the imageRUNNER 330 and imageRUNNER 400, 33- and 40-ppm digital

multifunction systems

- the imageRUNNER 60, a 60-ppm monochrome Also called "mono." Refers to display screens that use one foreground and one background color; for example, black on white, white on black or green on black. The first terminals connected to mainframes and minicomputers were monochrome, and monochrome screens were widely used on early  network printer

- the imageCLASS C2100, a 6ppm network color laser printer A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer.  with

reader for walk-up copy convenience

- the imageCLASS 2200 and imageCLASS 4000 printers with speeds of

16- and 32-ppm respectively

Canon Web Site: http://www.usa.canon.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 5, 1998
Words:431
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