Canon Named Number One in Office Equipment Industry.LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--July 2, 1997-- National Ad Campaign Highlights Company's Leadership in Digital Office Solutions, Black and White and Full-Color Copiers, Plain Paper Laser Facsimile According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. industry analysts, Canon U.S.A., Inc., has just been named the leading provider of digital office solutions, the leader in plain paper laser facsimile (eight years running), number one in color laser copiers (11 consecutive years) and the number one copier company for placements in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. (15th consecutive years). To highlight the significance of these milestones, the company recently broke a multi-million dollar national print advertising campaign. "We are building upon our 'Canon Connects' charter by demonstrating that for virtually every office imaging need you have, regardless of how your office network is set up, Canon has the enabling technologies to provide the solution," said Mr. Robert Bryson, executive vice president and general manager, Canon Imaging Systems Group. "We understand the workflow process and the needs of today's knowledge workers -- how work works. In doing so, we enable people to turn their individual ideas into images, which in turn becomes the currency of the workplace." Campaign Details In the "number one" ad, a progressive sequence of four black and white placements creates a reveal. First, a one-third column ad announces Canon's number one position in copiers for fifteen straight years. A two-thirds column ad builds on the first, and announces the company's leadership positioning in color laser copiers. A full page ad follows which includes its number one position in laser plain paper facsimile for eight years. A final full page ad heralds the company's leadership position in digital networked document management systems. The "number one" campaign is currently breaking and is running in The New York Times, The New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. Wall Street Journal, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Business Week, Forbes, Fortune, Newsweek, Time and U.S. News & World Report U.S. News & World Report Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948. . The campaign was created by DCA (1) (Document Content Architecture) IBM file formats for text documents. DCA/RFT (Revisable-Form Text) is the primary format and can be edited. DCA/FFT (Final-Form Text) has been formatted for a particular output device and cannot be changed. Advertising, Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. Canon U.S.A., Inc., headquartered in Lake Success, New York Lake Success is a village in Nassau County, New York in the United States. The population was 2,797 at the 2000 census. The Village of Lake Success is in the Town of North Hempstead on northwest Long Island. , is an industry leader in professional and consumer imaging equipment and information systems. Canon's extensive product line enables businesses and consumers worldwide to capture, store and distribute visual information. Canon products  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . include black and white as well as full-color copiers; facsimile machines; networked office systems; printers; micrographics The production, handling and use of microfilm and microfiche. Images are created by cameras or by COM units that accept computer output directly. The documents are magnified for human viewing by readers, some of which can automatically locate a page using indexing techniques. and optical disk filing systems; word processors, typewriters and calculators; camcorders, cameras and lenses; semiconductor, broadcast and optical equipment; and other specialized industrial products. Canon U.S.A., Inc. employs more than 9,800 people at more than 30 facilities throughout North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and the Caribbean. As a concerned corporate citizen, Canon instituted the Clean Earth Campaign in 1990, which supports various environmental and recycling initiatives. The Campaign has collected millions of toner cartridges for recycling and reuse as part of its "recycling in the workplace" effort. The Clean Earth Campaign has also also supported leading environmental organizations and initiatives to help achieve its other goals of supporting programs that help preserve and protect the environment, and educate people as to its importance. Among organizations supported by Canon U.S.A. are The Nature Conservancy, the National Park Foundation and the National Wildlife Federation. -0- Sources: International Data Corporation, March 1997; Dataquest, A Gartner Group Company; International Data Corporation/LINK Resources, 1997 Canon Web Site http://www.usa.canon.com CONTACT: Canon U.S.A., Inc. Russell Marchetta 516/328-5145 rmarchetta@cusa.canon.com or The Rowland Company Ron Tomczyk 212/527-8819 rontomczyk@compuserve.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion