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Canon Middle East introduces the EOS 7 D -- innovative technologies and intuitive build define a new photographic experience.


Canon Middle East today unveils the EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens.  7 D digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
 camera -- a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor See CMOS image sensor. , developed by Canon, the EOS 7 D also features: Dual "DIGIC DIGIC Digital Imaging Integrated Circuit (Canon)
DIGIC Digital Imaging Core
 4" processors to offer fast, high-quality performance in all light conditions, an ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 range expandable to 12,800 and continuous shooting at 8 frames per second -- without the need for additional accessories. Impressive technologies are matched by excellent build-quality designed with the photographer in mind -- to create a whole new photographic experience.

During extensive development Canon went back to the drawing board, listening to photographers worldwide in order to design the EOS 7 D to meet their specific needs. Commenting on the creation of the EOS 7 D, Mr Uchidoi, Group Executive of Photo Products Group, Canon Inc. Japan said "We consulted over 5,000 photographers worldwide and asked them what they most wanted Most Wanted may refer to:
  • Lists used by law enforcement agencies to alert the public, such as the FBI Ten Most Wanted Fugitives and FBI Most Wanted Terrorists
  • America's Most Wanted, a U.S.
 to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images."

Accurate Images -- High performance AF and metering systemsThe EOS 7 D features a 19-point cross-type AF sensor, enabling photographers to achieve accurate shots and optimise composition options. This improved AF system offers a range of manual and automatic settings including Zone and Spot AF to track and capture subjects quickly and accurately. AF settings are highly customisable, allowing for rapid reaction to changes in the scene. Different AF points can be set for vertical or horizontal orientation, so photographers can automatically switch between landscape and portrait shots without touching a button.

The EOS 7 D also incorporates a new metering system. The Focus Colour Luminance The amount of brightness, measured in lumens, that is given off by a pixel or area on a screen. For example, dark red and bright red would have the same chrominance, but a different luminance.  metering system (iFCL) intelligently measures focus, colour and luminance, across 63 zones. Complementing the 19 AF points, the dual layer sensor is able to gather information from each distinct zone to obtain a more accurate and consistent exposure.

Capture images exactly as you see themThe Canon EOS 7 D features an Intelligent Viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes.  that offers photographers 100 per cent frame coverage. With 1.0x magnification Magnification

A measure of the effectiveness of an optical system in enlarging or reducing an image. For an optical system that forms a real image, such a measure is the lateral magnification m
[1] - a first for EOS - photographers see a large bright image that helps to fully immerse im·merse  
tr.v. im·mersed, im·mers·ing, im·mers·es
1. To cover completely in a liquid; submerge.

2. To baptize by submerging in water.

3.
 them within the shot. A transmissive LCD An LCD screen that uses a backlight. Transmissive LCDs are widely used in portable computers and provide excellent viewing indoors. They must be used outdoors in the shade because direct sunlight overwhelms the backlight, making viewing difficult, if not impossible.  incorporated in the viewfinder allows photographers to choose between various overlay features - such as AF points, the spot metering circle and composition grid -- providing a range of tools that help when framing a shot. The EOS 7 D is also the first EOS to introduce a Dual-Axis Electronic Level -- in the viewfinder and on the LCD - that indicates both pitch and roll angles. This feature is particularly useful when shooting landscapes to ensure a level horizon, or when used in conjunction with a Tilt and Shift lens to level the camera.

The camera features a new 3 inch Clear View II LCD screen with a solid structure screen, designed to combat glare by removing the air-gap between the LCD's protective cover and the liquid crystal. This new screen has a viewing angle of 160 degrees and is effective even in bright light. As with the EOS 5D Mark II, an ambient light sensor on the side of the screen can set brightness automatically depending on the environment.

Experiment creatively with light The Canon EOS 7 D is equipped with an Integrated Speedlite Transmitter. For the first time in an EOS, photographers can control external Speedlites with no additional accessories - ideal for those looking to experiment with creative lighting set-ups. The EOS 7 D also features an extensively upgraded, built-in flash including manual control, and wider flash coverage to cover focal lengths Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
 as wide as 15mm.

Customise your individual camera experience The EOS 7 D has been conceived and designed with the photographer's needs in mind. The look and feel of the camera has been aesthetically and ergonomically crafted to offer photographers the very best interaction. To this end, the photographer can design their own experience -- camera operations are customisable, allowing the user to assign frequently used functions and settings to convenient controls. This enables photographers to save time when shooting critical moments, by changing settings quickly. 2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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COPYRIGHT 2009 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Albawaba.com
Date:Oct 15, 2009
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