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Canon Middle East introduces the EOS 7 D - innovative technologies and.


Canon Middle East today unveils the EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens.  7 Ddigital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
 camera - a completely new design to meet the specific demandsof photographers. Incorporating a new 18MP APS-C CMOS Sensor See CMOS image sensor. , developed byCanon, the EOS 7 D also features: Dual "DIGIC DIGIC Digital Imaging Integrated Circuit (Canon)
DIGIC Digital Imaging Core
 4" processors to offer fast,high-quality performance in all light conditions, an ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 range expandable to12,800 and continuous shooting at 8 frames per second - without the need foradditional accessories. Impressive technologies are matched by excellentbuild-quality designed with the photographer in mind - to create a whole newphotographic experience.

During extensive development Canon went back to the drawing board, listeningto photographers worldwide in order to design the EOS 7 D to meet theirspecific needs. Commenting on the creation of the EOS 7 D, Mr Uchidoi,Group Executive of Photo Products Group, Canon Inc. Japan said "We consultedover 5,000 photographers worldwide and asked them what they most wanted Most Wanted may refer to:
  • Lists used by law enforcement agencies to alert the public, such as the FBI Ten Most Wanted Fugitives and FBI Most Wanted Terrorists
  • America's Most Wanted, a U.S.
 tosee from a camera. Matching this insight with cutting-edge technology, wewere able to develop a camera that truly gives photographers the versatiletool they require to experiment with their images."

Accurate Images - High performance AF and metering systemsThe EOS 7 D features a 19-point cross-type AF sensor, enabling photographersto achieve accurate shots and optimise composition options. This improvedAF system offers a range of manual and automatic settings including Zone andSpot AF to track and capture subjects quickly and accurately. AF settingsare highly customisable, allowing for rapid reaction to changes in thescene. Different AF points can be set for vertical or horizontalorientation, so photographers can automatically switch between landscape andportrait shots without touching a button.

The EOS 7 D also incorporates a new metering system. The Focus ColourLuminance metering system (iFCL) intelligently measures focus, colour andluminance, across 63 zones. Complementing the 19 AF points, the dual layersensor is able to gather information from each distinct zone to obtain amore accurate and consistent exposure.

Capture images exactly as you see themThe Canon EOS 7 D features an Intelligent Viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes.  that offersphotographers 100 per cent frame coverage. With 1.0x magnification Magnification

A measure of the effectiveness of an optical system in enlarging or reducing an image. For an optical system that forms a real image, such a measure is the lateral magnification m
[1] - afirst for EOS - photographers see a large bright image that helps to fullyimmerse them within the shot. A transmissive LCD An LCD screen that uses a backlight. Transmissive LCDs are widely used in portable computers and provide excellent viewing indoors. They must be used outdoors in the shade because direct sunlight overwhelms the backlight, making viewing difficult, if not impossible.  incorporated in theviewfinder allows photographers to choose between various overlay (1) A preprinted, precut form placed over a screen, key or tablet for identification purposes. See keyboard template.

(2) A program segment called into memory when required.
 features -such as AF points, the spot metering circle and composition grid - providinga range of tools that help when framing a shot. The EOS 7 D is also thefirst EOS to introduce a Dual-Axis Electronic Level - in the viewfinder andon the LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show.  - that indicates both pitch and roll angles. This feature isparticularly useful when shooting landscapes to ensure a level horizon, orwhen used in conjunction with a Tilt and Shift lens to level the camera.

The camera features a new 3 inch Clear View II LCD screen with a solidstructure screen, designed to combat glare by removing the air-gap betweenthe LCD's protective cover and the liquid crystal. This new screen has aviewing angle of 160 degrees and is effective even in bright light. As withthe EOS 5D Mark II, an ambient Surrounding. For example, ambient temperature and humidity are atmospheric conditions that exist at the moment. See ambient lighting.  light sensor on the side of the screen canset brightness automatically depending on the environment.

Experiment creatively with light The Canon EOS 7 D is equipped with an Integrated Speedlite Transmitter A device that generates signals. Contrast with receiver. . Forthe first time in an EOS, photographers can control external Speedlites withno additional accessories - ideal for those looking to experiment withcreative lighting set-ups. The EOS 7 D also features an extensivelyupgraded, built-in flash including manual control, and wider flash coverageto cover focal lengths Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
 as wide as 15mm.

Customise your individual camera experience The EOS 7 D has been conceived and designed with the photographer's needs inmind. The look and feel of the camera has been aesthetically andergonomically crafted to offer photographers the very best interaction. Tothis end, the photographer can design their own experience - cameraoperations are customisable, allowing the user to assign frequently usedfunctions and settings to convenient controls. This enables photographers tosave time when shooting critical moments, by changing settings quickly.

Impressive Features, Impressive Images The Canon EOS 7 D is packed with new features:

* 18 MP APS-C CMOS Sensor Designed and manufactured by Canon, the sensor produces an outstanding imageand offers fantastic performance at high and low conditions, thanks to a newphotodiode and microlens construction.

* 8 fps image capture Enabled by the Dual "DIGIC 4" processors and improved electrical system,photographers can capture images at 8fps, without the need for additionalaccessories and in all file types.

* ISO RangeThe EOS 7 D enables photographers to capture subjects in their naturallight. The ISO range (100 - 6,400) is expandable to 12,800.

* EOS Movie With improved operation, making it easy to switch directly to movie mode, itis now even simpler to shoot Full HD video. Users can set exposure andframe rate - with options for 24 fps to create that cinematic feel.

* Dual "DIGIC 4" processors By utilising Dual "DIGIC 4" processors, users of the EOS 7 D never have tocompromise between shooting speed, image quality and ISO performance.

* Impressive DesignCanon has listened to photographer feedback when designing the body, as wellas the internal technologies. A magnesium magnesium (măgnē`zēəm, –zhəm), metallic chemical element; symbol Mg; at. no. 12; at. wt. 24.305; m.p. about 648.8°C;; b.p. about 1,090°C;; sp. gr. 1.738 at 20°C;; valence +2.  alloy body offers environmentalprotection - the tough, lightweight construction is designed to defendagainst moisture, and dust - equivalent to the legendary EOS-1N.

The camera is compatible with a wide range of accessories so it can easilybe integrated with a photographer's workflow. The Wireless File Transmitter(WFT-E5) allows extensive camera control via a web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  - allowingphotographers to control the camera using a web-enabled mobile device.

The EOS 7 D is compatible with all EF and EF-S lenses as well as Canon EXSpeedlites. The Canon EOS 7 D can also be used with Battery BG-E7, andremote controllers and switches such as the remote Controller RC-1/RC-5. 2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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COPYRIGHT 2009 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Albawaba.com
Date:Oct 21, 2009
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