Canon Introduces Next Generation Sure Shot Cameras With More Features and Functions.Business Editors LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Aug. 23, 2000 New Sure Shot Owl PF and Sure Shot BF Models Offer More Features in Their Class Including Large Viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. and High-Quality Optics in Affordable Packages Canon U.S.A., Inc., the company whose imaging solutions give people Know How, continues to display its support and dominance in the 35mm lens shutter (1) An opaque window that is moved in one direction to let light in and in another to close off the light. In fixed-lens cameras, one shutter often suffices for aperture and speed. category with the introduction of two new Sure Shot camera models: the Sure Shot Owl PF (Power Flash) and Sure Shot BF (Big Finder). The new Sure Shot-series cameras represent the latest generation of affordable models incorporating new function and design features for easier operation and greater photographic flexibility. Both cameras incorporate a large viewfinder for easy viewing of subjects, even when wearing eyeglasses eyeglasses or spectacles, instrument or device for aiding and correcting defective sight. Eyeglasses usually consist of a pair of lenses mounted in a frame to hold them in position before the eyes. ; automatic flash with red-eye reduction, an LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show. film counter for simplified operation; and high-quality Canon optics. "Canon has always been committed to providing its customers with the finest in photographic technology and simplicity, regardless of price point" said Yukiaki Hashimoto, vice president and general manager of Canon's Photographic Products Group. "We believe these new Sure Shot cameras represents those efforts," added Mr. Hashimoto. Sure Shot Owl PF The Sure Shot Owl PF provides a number of features that distinguish it from other models in its class including a big viewfinder with .68x magnification Magnification A measure of the effectiveness of an optical system in enlarging or reducing an image. For an optical system that forms a real image, such a measure is the lateral magnification m that provides a viewing area almost three times larger than most comparable models. The high-eyepoint viewfinder includes a large diameter eyepiece Eyepiece A lens or optical system which offers to the eye the image originating from another system (the objective), at a suitable viewing distance. The image can be virtual. lens that permits users to view the image clearly at a distance up to 3/4-inch from the camera, making it ideal for people who wear eyeglasses. The Sure Shot Owl PF's centered one-point, three-step active autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically system has a minimum focusing distance of 2.6 feet, allowing the photographer to move closer for greater magnification. The 35mm f/3.8 lens is made of high quality optical glass to ensure good image quality and sharp focus in any shooting situation - indoors and out. The lens is protected by a built-in lens cover, which when opened, activates all the camera's functions. Accurate Auto Exposure And Shutter Control The programmed electromagnetic electromagnetic /elec·tro·mag·net·ic/ (-mag-net´ik) involving both electricity and magnetism. electromagnetic pertaining to or emanating from electromagnetism. shutter and auto exposure system on the Sure Shot Owl PF rivals more expensive lens shutter cameras and helps to ensure better quality pictures with good exposures in a broader range of lighting conditions. The shutter has four speeds ranging from 1/45th of a second to 1/160th of a second, distinguishing the camera from others in its category. The shutter combines with a Program AE system to offer the most advanced exposure control of any camera in its class. The Sure Shot Owl PF includes a Power Flash that provides twice the power of any other camera in its class with a built-in flash. Effective up to 33 feet (ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 400), the new Power Flash is a low-brightness auto flash system with red-eye reduction designed to cover a wide range of shooting situations. In addition to Flash AUTO, the camera has Flash ON and Flash OFF modes which give the photographer more control over the flash and overall exposure of the picture. A Low-Light Auto Detect feature lets users know when flash is necessary to create a good picture. Other features of the camera include: silent, fully-automatic film load, wind and rewind re·wind tr.v. re·wound , re·wind·ing, re·winds 1. To wind again or anew. 2. To reverse the winding of (recording tape or camera film). n. 1. The act or process of rewinding. with mid-roll rewind capability; automatic film speed setting by DX code; and a self-timer setting. The camera uses two lithium batteries Lithium batteries are primary batteries that have lithium metal or lithium compounds as an anode. Depending on the design and chemical compounds used lithium cells can produce voltages from 1.5V to about 3V, twice the voltage of an ordinary zinc-carbon battery or alkaline cell. good for up to 22 rolls of film (24 exposures with 50% flash use). Sure Shot BF The Canon Sure Shot BF is a fully automatic compact lens shutter camera featuring a 32mm f/5.6 lens for focus-free simplicity and image sharpness from 4.9 feet to infinity infinity, in mathematics, that which is not finite. A sequence of numbers, a1, a2, a3, … , is said to "approach infinity" if the numbers eventually become arbitrarily large, i.e. . Its extra-large viewfinder with .58x magnification make it an ideal choice as a "first camera." The Sure Shot BF also includes a built-in, multi-function flash offering several flash options including Flash ON/Flash OFF and red-eye reduction flash. The flash range of the camera is 4.9--9.8 feet (at ISO 100) and 4.9--19.6 feet (at ISO 400) and the built-in Low-Light Auto Detect determines when flash is needed for a properly exposed picture. Other features of the camera include: a built-in lens protector protector /pro·tec·tor/ (-tek´ter) a substance in a catalyst that prolongs the rate of activity in the latter. , fully automatic wind, rewind and mid-roll rewind; and self-timer. The camera uses two AA-size batteries that can expose up to 22 rolls of film (24 exposures with 50% flash use). The Canon Sure Shot Owl PF and BF each measure 5 (W) x 2.9 (H) x 2 (D)-inches and weigh 8.2 ounces and 7.1 ounces respectively. Both cameras will be available at retailers nationwide in September and have the following suggested list prices: Sure Shot Owl PF -- $80.00 Sure Shot Owl PF Date Kit -- $105.00 Sure Shot BF -- $57.00 Sure Shot BF Date Kit -- $82.00 About Canon U.S.A., Inc. Canon U.S.A., Inc. is an industry leader in professional and consumer imaging solutions and, through its parent company, Canon Inc., is a top patent-holder of imaging technologies. The company's comprehensive product line includes networked multifunction devices; digital and analog copiers (color and black and white); printers, scanners, image filing systems, and facsimile machines; camcorders, cameras and lenses; and semiconductor, broadcast and medical equipment. Canon employs 12,000 people at more than 30 facilities throughout North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and the Caribbean. All referenced product names are trademarks of their respective owners. |
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